Open to opportunities

Ashna Vats

@ashnavats

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Strategic digital marketing and events specialist driving admissions growth and compliance.

United Kingdom

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What I'm looking for

I seek a senior marketing role where I can lead integrated digital and events strategies, drive measurable recruitment growth, embed compliant AI-enabled operations, and collaborate closely with admissions and academic stakeholders.

I am a strategic digital marketing and events specialist with over eight years' experience across higher education, consultancy and media, focused on full-funnel digital planning, website optimisation and measurable conversion uplift.

At Global Banking School I lead compliance-driven marketing, CRM and automation, paid media and SEO, delivering a 14% conversion improvement, 20+ GDPR-compliant automations and 40% year-on-year event sign-up increases while maintaining CMA/OfS/GDPR safeguards.

I combine AI-enabled workflows with human-in-the-loop review to boost efficiency in content, reporting and asset management, and I partner with admissions, academic and social teams to align creative, measurement and stakeholder outcomes.

Experience

Work history, roles, and key accomplishments

Current

Marketing Compliance & Growth Manager

Current

Global Banking School

Apr 2024 - Present (1 year 9 months)

Ensure marketing communications and digital content comply with CMA, OfS and GDPR while leading integrated admissions-aligned digital campaigns that drove a 14% increase in website conversions and 40% year-on-year event sign-ups.

SEO GA4 Marketing Automation CRO Event Management

Marketing Manager

Cambridge Veritas

Sep 2020 - Mar 2024 (3 years 6 months)

Owned digital strategy across SEO, PPC, paid social and content, delivering ABM programmes that improved enterprise qualified leads by 25% and building multi-source dashboards for insight-led recommendations.

Digital Strategy SEO PPC Paid Social ABM Analytics Dashboarding Vendor Management

Digital Brand Ambassador

University of Westminster

Feb 2023 - Oct 2023 (8 months)

Supported recruitment and community campaigns, contributing to a 50% increase in organic traffic through SEO-aligned content planning and ensuring safeguarding and brand standards across content.

SEO Content Strategy Community Outreach Analytics Content Planning

Marketing Executive

AV Media

Mar 2018 - Aug 2020 (2 years 5 months)

Delivered integrated digital campaigns achieving a 40% organic traffic uplift and implemented funnel improvements that generated a 22% increase in conversions while managing event planning and creative coordination.

Integrated Campaigns SEO Paid Media Social Media Event Coordination Analytics

Marketing Trainee

AIPL

Feb 2016 - Feb 2018 (2 years)

Supported digital analytics and reporting across campaigns, contributing to insight development and performance measurement for marketing activities.

Digital Analytics Reporting Insight Excel Google Analytics

Education

Degrees, certifications, and relevant coursework

University of Westminster

Master of Science, Digital Marketing and Management

2022 - 2023

MSc in Digital Marketing and Management covering digital consumer research, analytics, media management, and a dissertation on the impact of Instagram Reels on UK fashion consumer behaviour.