Ashley Fernandes

Leading growth strategy and operations for 27+ global client portfolios across Singapore, Canada, China, the UAE, and the UK. Architected data-driven growth strategies achieving 3X acceleration in traffic, leads, and conversions.

Scaled agency operations and community growth strategies for Web3 and blockchain clients. Cut project delivery timelines by 35% and grew Telegram membership by over 40,000.

Scaled SEO-driven content strategies for a portfolio of 85+ blogs and affiliate websites. Led rebranding initiative for over 100 websites, achieving first-page Google rankings for 27 sites within 2 months.

Led content strategy, marketing, and product expansion for a multilingual EdTech platform. Scaled monthly website traffic from 12,000 to over 600,000 page views and grew email subscribers 13X.

Developed and executed content programmes across 9 websites in 5 languages, contributing to significant traffic growth. Collaborated with product and marketing teams to design conversion-optimised landing pages.

Created and optimised SEO-driven content for academic and researcher audiences, building foundational content infrastructure across multiple product verticals.

Redesigned curriculum for grades 8-12, creating over 5,000 learning modules. Developed over 130 mock tests with video solutions for national entrance exams.

Assisted in laboratory operations and microbiology experiments.

Delivered lectures in zoology to undergraduate students.

Provided customer service and sales support.

Master of Science in Zoology from the University of Mumbai, completed in 2012.

Bachelor of Science in Zoology from the University of Mumbai, completed in 2010.