Vikas Sharma
@vikassharma24
SEO and organic growth leader at Auro Scholar who grew website traffic 20% and built a 121+ institutional partnership network.
IndiaWhat I'm looking for
At Sri Aurobindo Society - Auro Scholar, I led SEO strategy and a digital marketing team, contributing to 20% website traffic growth, 40% higher active student engagement, and a 15% conversion-rate improvement. I also built a network of 121+ EdTech institutional partnerships supporting distribution and enrolment.
I used analytics, CRO, A/B testing, and lifecycle initiatives to guide growth, alongside AI-assisted reporting workflows and performance dashboards. Earlier, I analysed full-funnel performance at Funnearn and led marketing and operations in co-founder roles at Howlerrs and Machis Hospitality Pvt. Ltd.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager / Implementation Manager
Sri Aurobindo Society - Auro Scholar
Feb 2020 - Apr 2024 (4 years 2 months)
Led SEO strategy and team as part of a digital marketing strategy spanning SEM, organic channels, social, paid media, CRM-supported engagement and conversion optimisation. Drove website traffic, engagement, conversion-rate and churn results through analytics, CRO, A/B testing, segmentation and lifecycle marketing.
Digital Marketing Analyst
Funnearn
Jan 2019 - Jan 2020 (1 year)
Analysed full-funnel digital performance across SEO, SEM, paid media, email and social channels to shape acquisition, engagement and conversion decisions. Built campaign dashboards, attribution analysis and stakeholder reports; used A/B testing and CRO insights to improve performance.
Head of Marketing & Operations (Co-Founder)
Howlerrs
Jan 2017 - Jan 2018 (1 year)
Developed go-to-market and brand-growth strategy for a niche F&B concept targeting Gen Z and Millennial audiences through digital, social and performance-led campaigns. Set SEO strategy and oversaw SEM, social media, funnel optimisation, analytics and reporting to improve visibility, conversions and commercial performance.
Head of Marketing & Operations (Co-Founder)
Machis Hospitality Pvt. Ltd.
Jan 2011 - Jan 2017 (6 years)
Directed digital marketing and lead-generation strategy across SEO, SEM, CRM and customer engagement, using campaign analytics to improve performance and retention. Led marketing, operations, client servicing, strategic partnerships and campaign delivery for corporate and government-sector clients, including USAID-linked work.
Education
Degrees, certifications, and relevant coursework
Central Queensland University
Graduate Diploma in Business Management, Business Management
2007 - 2008
Completed a Graduate Diploma in Business Management at Central Queensland University from 2007 to 2008.
RMIT University
Master of Business and Information Technology, Business and Information Technology
2005 - 2007
Completed a Master of Business and Information Technology at RMIT University from 2005 to 2007.
Guru Gobind Singh Indraprastha University
Bachelor of Computer Applications, Computer Applications
2001 - 2004
Completed a Bachelor of Computer Applications at Guru Gobind Singh Indraprastha University from 2001 to 2004.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
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