Open to opportunities

Ashley Enriquez

@ashleyenriquez

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Strategic marketing and brand leader skilled in cross-functional operations and growth.

United States

Message

What I'm looking for

I am seeking a senior marketing role where I can lead brand strategy, align cross-functional teams, and scale integrated marketing operations in a collaborative, growth-oriented company.

I am a strategic marketing and brand leader with deep experience building and scaling brands across digital, print, events, and CRM platforms. I focus on translating executive vision into cohesive marketing systems and measurable growth.

Throughout my career I have led cross-functional teams, managed vendors and budgets, and driven integrated campaigns to support broker, agency, and member growth in healthcare, insurance, and agency environments. I have served in senior operational roles including Head of Marketing & Brand Experience and Chief of Staff, aligning marketing initiatives with organizational goals and ensuring consistent brand positioning and visual identity.

I prioritize collaboration, clear communication, and high-quality execution, and I bring hands-on experience with CRM, marketing automation, analytics, and project management tools to deliver results in fast-paced, high-growth organizations.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing & Brand

Current

Brighton Group Holdings

Sep 2024 - Present (1 year 4 months)

Lead marketing strategy and brand experience across multiple business units, owning positioning, messaging, and visual identity while driving integrated digital, CRM, and experiential campaigns to support broker and agency growth.

Brand Strategy CRM Digital Marketing Campaign Management Vendor Management Project Management Marketing Operations

Chief of Staff

Brighton Group Holdings

Aug 2023 - Sep 2024 (1 year 1 month)

Provided strategic and operational support to executive leadership, overseeing daily operations, managing key projects, and leading brand initiatives including website and visual identity development.

Executive Support Operations Management Project Management Brand Management Event Coordination Budget Oversight

Chief of Staff

Elevance Health

Dec 2022 - Aug 2023 (8 months)

Managed staff operations and budget oversight for the executive office and supported executive decision-making through preparation of communications, protocols, and internal processes.

Executive Support Operations Management Budget Oversight Internal Communications Process Development Project Coordination

Quality Auditor

MMM Medicare and Much More

Dec 2022 - Dec 2022 (0 months)

Evaluated call center interactions for regulatory compliance and quality standards, identified performance gaps, and conducted 1:1 coaching sessions to drive improvement.

Quality Assurance Regulatory Compliance Performance Coaching Process Improvement

Enrollment Specialist

MMM Medicare and Much More

Aug 2021 - Dec 2022 (1 year 4 months)

Guided members and agents through enrollment processes with accuracy and compliance, clearly communicating plan options and benefits to support informed decisions.

Enrollment Process Regulatory Compliance Benefits Communication

Chief of Staff

The Brighton Group

Aug 2022 - Nov 2022 (3 months)

Supported executive leadership by coordinating teams, improving interdepartmental communication, and aligning cross-organizational initiatives to advance strategic priorities.

Executive Support Project Management Stakeholder Management Communication

Customer Service Specialist

MMM Medicare and Much More

Jun 2020 - Aug 2021 (1 year 2 months)

Delivered high-quality customer support, resolving inquiries efficiently and consistently exceeding performance targets while maintaining professionalism.

Customer Support Performance Metrics Communication CRM Systems