At Neiman Marcus, I managed implementation and QA testing for web analytics tracking, including event tracking, custom variables, and marketing pixels. I used Tealium and Adobe Analytics to verify tracking before features went live.
I validated data and investigated tracking discrepancies to protect reporting integrity and documentation accuracy. I also defined analytics requirements and validated logic for A/B testing across web and app platforms.
At Vista Outdoor, I directed implementation and testing for enterprise applications including Salesforce, Salsify, PlumRiver, and Sitecore. Earlier, at The Home Depot, I reviewed and published product data in Stibo STEP and contributed to category strategy and e-commerce assortment work.
