Ashley ReynoldsAR
Open to opportunities

Ashley Reynolds

@ashjbrown

Creative product manager with expertise in digital media and analytics.

United States

What I'm looking for

I seek a dynamic role that fosters creativity, collaboration, and growth opportunities.

I am a seasoned product manager with over a decade of experience in digital product management and creative direction. Currently, I serve as the Senior Product & Engagement Manager at Loop News, where I lead the launch of the Loop News v5 App and Website, focusing on enhancing user experience and driving programmatic ad revenue. My role involves collaborating with various teams, including marketing, legal, and security, to ensure the successful execution of our digital initiatives.

Previously, I was the Creative Director and Production Manager at It's Pixel Perfect, where I led creative and content teams for media delivery across multiple regional brands. My expertise in managing media production and vendor relationships has allowed me to deliver high-quality content, from TV commercials to documentaries. I am passionate about leveraging data analytics to inform business strategies and drive engagement, utilizing tools like Parse.ly, Tableau, and PowerBI to analyze key performance indicators.

Experience

Work history, roles, and key accomplishments

DG
Current

Senior Product & Engagement Manager

Digicel Group

Jan 2022 - Present (3 years 5 months)

Led the launch of the Loop News v5 App & Website on WordPress, focusing on improved UX and increased programmatic ad revenue. Created commercial web & App initiatives for increasing revenue, active users and engagement. Managed legal requirements of all initiatives in accordance with legal & security mandates for web & app operations, content production & management.

IP

Creative Director/ Production Manager

It's Pixel Perfect

Jan 2020 - Dec 2022 (2 years 11 months)

Led creative and content teams for media and content delivery to 7 regional brands across various industries. Managed media production for all client content, collaborating with content, creative, and film production teams for diverse media formats. Oversaw vendor procurement and management, ensuring well-defined contracts and appropriate management.

IL

Campaign Manager & Producer

Itopia Life

Jan 2020 - Dec 2020 (11 months)

Served as campaign strategist, manager, and film producer for the launch of the annual Get Growing social campaign. Outlined all procedures and guidelines for the competition and participants, including media influencers and vendor partners. Produced social content for various platforms including Instagram, Facebook, Twitter, and YouTube.

TD

Digital Content Producer / Account Manager

Toucan Digital

Jan 2018 - Dec 2020 (2 years 11 months)

Managed client relationships and content creation with regional and international brands. Focused on achieving goals related to content, revenue, fundraising, and engagement. Utilized platform tools such as Jira, Google Analytics, and PowerBI for effective management and analysis.

AP

Technical Specialist - Genius Bar

Apple

Jan 2016 - Dec 2017 (1 year 11 months)

Provided technical product specialization and acted as a team advisor for mobile product repairs, sales, and services. Assisted customers with troubleshooting and resolving technical issues. Contributed to a high level of customer satisfaction through expert knowledge and service.

TF

Graduate Intern

Third Coast International Audio Festival

Jan 2016 - Dec 2017 (1 year 11 months)

Served as Competition Coordinator and preliminary judge for over 300 audio story/podcast entries. Managed the submission and judging process for the festival competition. Contributed to the selection of high-quality audio content.

RI

Client Services Manager

RIVS Digital Interviews

Jan 2016 - Dec 2016 (11 months)

Managed client services, acted as a revenue partner, and produced content for a software service company. Focused on delivering client solutions and enhancing user experience. Contributed to the company's growth through effective client engagement and content strategy.

Education

Degrees, certifications, and relevant coursework

Lake Forest College logoLC

Lake Forest College

Bachelor's Degree, Theatre & Philosophy

Studied a dual major in Theatre and Philosophy, gaining a comprehensive understanding of both artistic expression and critical thinking. Developed skills in performance, production, and analytical reasoning.

DePaul University logoDU

DePaul University

Master's Degree, Digital Communication & Media Arts

Grade: Distinction

Pursued advanced studies in Digital Communication & Media Arts, focusing on data-driven decision making. Gained expertise in digital product management, creative direction, and media production.

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