Open to opportunities

Mat Segal

@matsegal

Message

Senior producer and strategist blending paid media, digital production, and cross-functional leadership.

United States

Message

What I'm looking for

I’m looking to lead end-to-end digital and paid media production—turning strategy into scalable CMS experiences and rich media execution—while coordinating teams, managing budgets, and delivering clear client outcomes.

I’m a Producer / Strategist with deep experience spanning management, creative execution, and digital production—from Organic & Paid Media to development, sales support, and account services. Across roles like Senior Producer / Strategist, Technical Producer / Ad Product Manager, and Product Manager, I’ve led cross-functional teams across offices and time zones while keeping clients’ goals front and center.

In my most recent senior role, I served as Account Director for an internal Gaming and pop culture vertical, including a Cleo Award winning campaign, and helped grow the vertical’s portfolio of work. I also drive end-to-end production of activations (CMS-powered sites, bespoke digital experiences, email blasts), partner with UX/UI and engineering for quality releases, and maintain budgets, schedules, proposals, and documentation—so strategy, execution, and operations move together.

Experience

Work history, roles, and key accomplishments

Senior Producer / Strategist

Mod Op / Modus Operandi

Aug 2015 - May 2025 (9 years 9 months)

Managed large cross-functional, multi-office teams and served as Account Director for an internal gaming/pop culture vertical, including award-winning campaigns. Produced creative and digital executions across channels and coordinated strategy, paid/organic media, budgets, proposals, and vendor/franchise resourcing.

Technical Producer / Ad Product Manager

Spinmedia / Buzzmedia

May 2012 - Aug 2015 (3 years 3 months)

Coordinated execution between Design, Development, Engineering, and Ad Operations to deliver complex paid media projects. Served as technical point of contact across internal teams and clients, managed the ad production/product backlog, and ensured quality releases aligned to client KPIs.

Ad Operations Rich Media Paid Media Strategy Product Documentation and Proposal Writing Project Management Jira Backlog Management Resource Management

Interactive Producer

Brandissimo

Feb 2009 - May 2012 (3 years 3 months)

Oversaw projects from conceptualization through deployment, including web, mobile, Flash, and Facebook experiences for clients such as the NFL and the United States Olympic Committee. Managed rich media and traditional banner campaign creation, testing, and rollout, while maintaining budgets, SOWs, and specifications.

Product Documentation and Proposal Writing Project Management Resource Management Rich Media Ad Banner Campaigns Budgeting

Product Manager

Juice Wireless

Nov 2007 - Dec 2008 (1 year 1 month)

Managed development of web and server initiatives, including WAP and CMS work and a Flash player. Acted as project manager for web and server team projects, producing detailed documentation such as wireframes, PRDs, and technical flows while assessing daily risks.

Product Documentation and Proposal Writing CMS WordPress AEM Drupal Project Management Technical Documentation Wireframing PRDs

Senior Policy and Enforcement Coord

Myspace / Fox Interactive

Jun 2005 - Nov 2007 (2 years 5 months)

Coordinated cross-team efforts related to rights management and social networking safety. Assisted in building internal tools and applications and helped craft site policies used across the industry.

Rights Management Policy Development