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Arjun Das

@arjundas2

Performance Marketing Manager at LS Digital who restored 80% of suspended products and improved cold-to-warm conversion by 32%.

India

Message

At LS Digital, I own full-funnel paid-media strategy and execution for large ecommerce accounts. After diagnosing a 97.8% Merchant Center product suspension, I restored more than 80% of affected products within 48 hours and designed a cold-acquisition funnel that improved cold-to-warm conversion by 32%.

Across consumer brands and ecommerce accounts at WPP GroupM Mindshare and Pivotroots Digital, I’ve managed multi-crore media investments and tested audiences, creative and budgets. My work delivered more than 2x daily revenue growth and over 40% ROAS improvement at WPP GroupM Mindshare, and 3x sales growth with a 74% reduction in cost per order at Pivotroots Digital.

Experience

Work history, roles, and key accomplishments

Current

Manager, Performance Marketing

Current

LS Digital

Feb 2026 - Present (9 months)

Owns full-funnel paid-media strategy and execution for large ecommerce accounts across Google Ads, Meta Ads, Google Merchant Center and D2C channels. Diagnosed a 97.8% Merchant Center product suspension and restored over 80% of affected products within 48 hours, and designed a cold-acquisition funnel that improved cold-to-warm conversion by 32%.

Google Ads Meta Ads Google Merchant Center D2C Full funnel strategy Budget allocation Audience Strategy Campaign Optimization Performance Reviews

Manager, Performance Marketing

WPP GroupM Mindshare

May 2025 - Feb 2026 (9 months)

Led digital growth strategy for Hindustan Unilever consumer brands including Bru, Horlicks Pro Fitness, Taj Mahal Tea, Kissan and Brooke Bond Tea. Delivered more than 2x daily revenue growth and improved ROAS by over 40% through audience refinement, budget reallocation and investment-efficiency optimization.

Meta Ads Google Ads Amazon DSP Retail and Commerce Creative Testing Budget Management ROAS optimization Audience Refinement

Assistant Manager, Performance Marketing

Pivotroots Digital

Mar 2023 - May 2025 (2 years 2 months)

Planned and optimized multi-channel acquisition for Nykaa, Crocs, Century Financial and Babies and More across Google, Meta, TikTok, Snapchat and Apple Search Ads. Increased new customers by 47%, grew sales 3x and reduced cost per order by 74% within four months.

Google Ads Meta Ads TikTokAds Snapchat Ads Apple Search Ads Search Shopping Discovery Display Video Performance Max Budget Management Client Reporting

Senior Executive, Performance Marketing

MASSE Integrated Brand Solution

Jan 2022 - Jan 2023 (1 year)

Built ecommerce acquisition strategies by audience segment and implemented campaign tracking and reporting for rapid optimization. Delivered consistent 15% month-over-month sales growth and improved CPA by 8-10%.

Ecommerce Acquisition Audience Segmentation Campaign Tracking Reporting Optimization CPA Optimization

Executive, Performance Marketing

Insomniacs Digital

Jan 2021 - Jan 2022 (1 year)

Generated qualified real-estate leads through Google, Meta and LinkedIn Ads while managing INR 80 lakh in media investment. Improved lead quality through segmentation, keyword strategy, ad-copy testing, lead scoring and funnel analysis.