Open to opportunities

Ashika Shetty

@ashikashetty

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Account Manager and Brand Partnerships professional delivering measurable sport campaigns.

India

Message

What I'm looking for

I’m looking for a brand partnerships role where I can own end-to-end campaign delivery across sport/media, collaborate cross-functionally, and turn multi-platform performance into clear ROI-driven decisions.

I’m an Account Manager and Brand Partnerships professional with 5 years of experience in client servicing, campaign delivery, and multi-platform execution across sport, media, and entertainment ecosystems. I manage end-to-end campaign lifecycles “from brief to delivery” across digital, social, broadcast, and on-ground channels, driving measurable outcomes for global sport properties including IPL, ICC, and athlete-led IPs.

In my current role as Senior Manager - Athlete & Brand Partnerships at Legaxy, I lead day-to-day client servicing and account management for brand collaborations with elite Indian cricketers, managing briefs, approvals, timelines, and delivery. I oversee content planning and campaign execution for in-house sports IPs, coordinating with creative, digital, and social teams to ensure consistent quality and on-schedule delivery across platforms.

Previously at ITW Consulting and Network18, I managed multi-platform brand partnerships and branded content across IPL/ICC and major titles like Forbes India, Moneycontrol, News18, and CNBC-TV18. I’ve consistently driven digital outreach and sponsorship acquisition, handled influencer campaigns and OTT activations, and translated campaign performance into clear client-facing updates, ROI reporting, and optimization recommendations.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Athlete & Brand

Current

Legaxy

Aug 2025 - Present (10 months)

Lead day-to-day client servicing and account management for brand collaborations with elite Indian cricketers, managing briefs, approvals, timelines, and delivery. Oversee content planning and multi-platform campaign execution for in-house sports IPs, and drive digital outreach and sponsorship acquisition from concept to delivery.

Client Servicing Account Management Campaign Execution Content Planning Digital Outreach Cross functional Coordination Performance Reviews

Senior Account Manager, Brand

ITW Consulting

Feb 2024 - Jun 2025 (1 year 4 months)

Managed end-to-end brand partnership campaign delivery across major sport properties, coordinating timelines, content execution, approvals, and cross-functional work across digital, broadcast, social, and on-ground channels. Closed and executed the Royal Challengers Bangalore (RCB) official partnership for IPL 2025, including integrated plans and ROI reporting, and managed influencer and OTT activ

Brand Partnerships Campaign Delivery Client Servicing ROI Reporting

Senior Account Executive, Branded Content

Network18

Jun 2023 - Feb 2024 (8 months)

Managed client accounts across Broadcast, Digital, and Print platforms for Forbes India, Moneycontrol, News18, and CNBC-TV18, handling day-to-day brief management, content coordination, and campaign reporting against client KPIs. Maintained content calendars, tracked performance, and delivered client-facing updates and recommendations to support campaign optimization decisions.

Branded Content Client Account Management Campaign Tracking KPIs Performance Analysis Editorial Coordination

Assistant Zonal Manager, Agency Relations

Mygate

Oct 2021 - Jun 2023 (1 year 8 months)

Managed brand partnerships and digital advertising campaigns on the MyGate platform, coordinating display, performance, and BTL activations for GroupM, Havas Media, and IA. Maintained agency relationships through proactive account management and helped plan workflows and cross-functional execution to meet revenue targets and improve client satisfaction.

Agency Relations Digital Advertising Display Advertising BTL Activations Account Management Cross Functional Collaboration Revenue Targets