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Asad Haye

@asadhaye

E-commerce strategist and co-founder at Shahana Collection, scaling cross-border commerce to over PKR 50M monthly sales.

Pakistan

Message

At Shahana Collection, I bootstrapped and scaled a cross-border luxury fashion e-commerce brand to over PKR 50M per month in online sales. I engineered a hybrid Shopify and headless commerce setup for global, multi-currency growth and implemented AI-driven pipelines that reduced manual workload by 40%.

At Saleem Fabrics / Traditions, I founded the e-commerce division and grew online revenue to over PKR 50M per month. Through eTail Co / Acid Media Inc., I’ve delivered digital transformation, commerce development, CRO frameworks, and automated CRM pipelines for global clients.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder, CTO & CMO

Current

Shahana Collection

Jan 2021 - Present (5 years 9 months)

Bootstrapped and scaled a cross-border luxury fashion e-commerce brand to over PKR 50M+ per month in online sales. Engineered a hybrid e-commerce infrastructure integrating Shopify with headless architecture and implemented AI-driven marketing and operational pipelines.

Shopify Headless Commerce AI Marketing Automation Performance Marketing Meta Ads Google Ads TikTokAds CRM Logistics

Current

Founder & Digital Transformation Consultant

Current

eTail Co / Acid Media Inc.

Jan 2005 - Present (21 years 9 months)

Delivered end-to-end digital transformation, web development, and performance marketing for global clients. Designed custom analytics tracking, CRO frameworks, and automated CRM pipelines for startups and established retail brands.

Shopify MedusaJS Next.js WooCommerce Magento CRO Analytics CRM Automation Performance Marketing

Head of E-Commerce & Marketing / Operations

Saleem Fabrics / Traditions

Jan 2012 - Dec 2021 (9 years 11 months)

Founded the e-commerce division from the ground up and scaled online revenue to over PKR 50M+ per month (1000x growth). Supervised a multidisciplinary team of 20+ staff covering web development, performance marketing, telesales, customer support, and warehouse fulfillment.

Ecommerce Team Leadership Performance Marketing SEO PPC Email Marketing GA4 Logistics Automation