Open to opportunities

Kamran Arshad

@kamranarshad

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Digital Marketing Specialist | E-Commerce Growth Expert

Pakistan

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What I'm looking for

I am looking for a remote role in e-commerce growth and performance marketing. I aim to utilize my skills in Shopify, paid ads (Meta/Google), and technical SEO to drive results. My goal is to join a data-driven team and enhance campaigns to improve ROAS.

Data-driven Digital Marketing Specialist with 3+ years of expertise scaling DTC brands to $685K+ revenue and achieving 5.69x ROAS across Meta, Google, and Snapchat. Proven ability to reduce CPA by 82% through technical optimizations (Facebook CAPI, GA4, Liquid) and data-led strategies. Certified in Google Marketing, SEO, and Data Analytics.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Techystorm Islamabad

Jun 2024 - Dec 2024 (6 months)

Led full-stack Shopify development and performance marketing for live brands, significantly increasing organic traffic by 42% through comprehensive SEO overhauls including technical SEO, content optimization, and link-building. Managed a ₨3M+ monthly Meta Ads budget with a 5+ ROAS, optimizing campaigns, fixing pixel issues, and enhancing CRO from 2% to 3.4% through UI/UX restructuring

Shopify Meta Ads SEO CRO UI UX Google Tag Manager HTML CSS Liquid Email Marketing Google Analytics Google Ads Google Ads Manager WordPress Development WordPress Plugin Digital Marketing Performance Marketing Media Buying Lead Generation

Founder & Growth Marketer

E-commerce Venture

Nov 2023 - May 2024 (6 months)

Profitable bootstrapped DTC venture (Shopify)
Achieved record 5.69x ROAS on Snapchat ($1,452 ad spend) with $1.40 CPA (7x below industry avg)
Generated 1,034 sales and 11.1M impressions (2.19% CTR) via performance marketing
Reduced stockouts 75% via Shopify inventory forecasting Maintained 4.9/5 customer rating through direct support and Klaviyo flows (38% email open rate)

Shopify Meta Ads SEO Brand Identity Social Media Marketing Customer Care Inventory Management Google Analytics Google Sheets GTM Snapchat Google Ads

Shopify Developer & Digital Marketer

Freelance Projects

Jan 2023 - Nov 2023 (10 months)

E-commerce solutions for early-stage brands
Built 5+ Shopify stores (e.g., Brizza Skincare)
Launched Meta campaigns averaging 2.5x ROAS for startups
Fixed technical SEO issues, improving crawl efficiency by 65%
Optimized Google Shopping feeds, lifting conversion rates by 22% Increased AOV by 28% through the implementation of product bundling, upselling, and cross-selling strategies.

Shopify Meta Ads CRO SEO WordPress Google Analytics Google Sheets Google Ads Snapchat GTM GTM Strategy GTM marketing

Education

Degrees, certifications, and relevant coursework

Hubspot Academy

Digital Marketing Certified, Digital Marketing

2025 - 2026

Completed a comprehensive HubSpot Academy certification covering SEO content creation, website optimization, social media strategy, video engagement, ad optimization, and ROI measurement.

Google Skillshop

Certification, Digital Marketing

Obtained certification as a Fundamentals Digital Marketer from Google Skillshop. Developed foundational skills in digital marketing strategies and tools.

Virtual University

MSc Computer Science, Computer Science

Completed a Master of Science in Computer Science, focusing on advanced topics in the field. Gained in-depth knowledge and practical skills relevant to modern computing.

DigiSkills

Certification, Data Analytics and Business Intelligence

Earned a certification in Data Analytics and Business Intelligence from DigiSkills. Focused on data interpretation, analysis, and leveraging insights for business decisions.

DigiSkills

Certification, Search Engine Optimization

Completed a certification in SEO (Search Engine Optimization) from DigiSkills. Acquired expertise in optimizing web content for search engine visibility and ranking.