Open to opportunities

Kamran Arshad

@kamranarshad

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Shopify Developer & Performance Marketer building profitable e-commerce stores.

Pakistan

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What I'm looking for

I am looking for opportunities that allow me to leverage my skills in e-commerce development and performance marketing while fostering a collaborative and innovative company culture.

As a Shopify Developer and Performance Marketer, I specialize in creating profitable e-commerce stores from the ground up. My journey began with founding my own e-commerce venture, where I successfully bootstrapped a vertically integrated Shopify operation. I built end-to-end systems that encompassed brand identity, social ecosystems, and customer care, achieving break-even within just three months through effective Meta Ads and SEO optimization.

In my role as an E-commerce Specialist at Techystorm British Homes, I focused on full-stack Shopify development and performance marketing for live brands. I significantly increased organic traffic by 42% through a comprehensive SEO overhaul, which included technical SEO implementation and content optimization. Additionally, I managed a monthly Meta Ads budget exceeding ₨3M, achieving a remarkable 5+ ROAS while enhancing conversion rates through strategic audience segmentation and UI/UX restructuring.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

E-commerce Venture

Jan 2025 - Present (6 months)

Bootstrapped a vertically integrated Shopify operation, building end-to-end systems including brand identity, social ecosystems (FB/IG/TikTok), and customer care. Managed the fulfillment pipeline from inventory to courier integration and shipping, achieving break-even within three months through Meta Ads and SEO optimization.

Shopify Meta Ads SEO Brand Identity Social Media Marketing Customer Care Inventory Management

E-commerce Specialist

Techystorm British Homes

Jul 2024 - Dec 2024 (5 months)

Led full-stack Shopify development and performance marketing for live brands, significantly increasing organic traffic by 42% through comprehensive SEO overhauls including technical SEO, content optimization, and link-building. Managed a ₨3M+ monthly Meta Ads budget with a 5+ ROAS, optimizing campaigns, fixing pixel issues, and enhancing CRO from 2% to 3.4% through UI/UX restructuring and email fl

Shopify Meta Ads SEO CRO UI UX Google Tag Manager HTML CSS Liquid

Shopify Consultant

Freelance Projects

Jan 2024 - Present (1 year 6 months)

Provided end-to-end Shopify solutions for skincare and cutlery brands, encompassing store development, product imports, and collection management. Implemented Meta Ads strategies, pixel tracking, and CRO improvements, leading to a 28% higher Average Order Value (AOV) through product bundling and technical/on-page SEO setup.

Shopify Meta Ads CRO SEO

Education

Degrees, certifications, and relevant coursework

Virtual University

MSc Computer Science, Computer Science

Completed a Master of Science in Computer Science, focusing on advanced topics in the field. Gained in-depth knowledge and practical skills relevant to modern computing.

Google Skillshop

Certification, Digital Marketing

Obtained certification as a Fundamentals Digital Marketer from Google Skillshop. Developed foundational skills in digital marketing strategies and tools.

DigiSkills

Certification, Search Engine Optimization

Completed a certification in SEO (Search Engine Optimization) from DigiSkills. Acquired expertise in optimizing web content for search engine visibility and ranking.

DigiSkills

Certification, Data Analytics and Business Intelligence

Earned a certification in Data Analytics and Business Intelligence from DigiSkills. Focused on data interpretation, analysis, and leveraging insights for business decisions.