Looking for a job

Muhammad Anees Abbas

@muhammadaneesabbas

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I build and scale profitable DTC, Amazon, and marketplace businesses for consumer brands.

Pakistan

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What I'm looking for

I’m looking to lead ecommerce growth for a consumer or CPG brand, owning P&L across DTC, subscription, and marketplace channels while building high-performing in-house teams. I’m open to relocating to the US with visa sponsorship.

At GNC Middle East, I built the ecommerce division from zero to category leadership across 12+ countries, owning revenue, margin, profitability, and EBITDA contribution.

I’ve led end-to-end DTC and omnichannel operations across merchandising, CRO, paid media, logistics, inventory, customer experience, technology, and marketplace growth. Most recently, I owned ecommerce growth and infrastructure for Pax & Beneficia across Shopify, Recharge, DTC, subscription, and marketplace channels.

My full-stack background helps me work directly with product and engineering teams, while I use AI tools to improve personalisation, analytics, content, and operational efficiency.

Experience

Work history, roles, and key accomplishments

Director of Ecommerce Growth & Infrastructure

Pax & Beneficia

Mar 2026 - Aug 2026 (5 months)

Owned the full ecommerce P&L for a US omnichannel CPG brand on Shopify, managing the customer journey, merchandising, and marketplace expansion. Drove conversion, retention, and AOV improvements while embedding AI tools and upskilling the team.