At Mark and Spark Solutions, I conducted quantitative and qualitative research across industry verticals and analyzed emerging trends, competitive landscapes, and markets to support client decisions. I wrote research reports and built visualizations and dashboards to turn findings into clear, actionable client deliverables.
My projects include customer segmentation using RFM scoring and K-means clustering, and a bank customer churn analysis comparing four predictive models. I also researched and developed management and business reports at Zucol.
