Open to opportunities

Arsal Qazi

@arsalqazi

Message

I build consumer brands through positioning, e-commerce, and performance growth.

Pakistan

Message

What I'm looking for

I'm looking for a brand and growth role where I can own positioning, e-commerce, paid acquisition, and commercial outcomes while scaling consumer brands across new markets.

I've built and scaled consumer brands across Pakistan, the Gulf, and the US, owning positioning, creative direction, Shopify e-commerce, and paid growth. At Stemox (Floleaf Naturals), I scaled a men's wellness D2C brand to roughly 5x revenue at a ~74% gross margin, including a flagship creative that generated 480+ purchases and intraday ROAS above 7x.

I founded Nuktay Marketing, where I lead brand strategy, paid media, and e-commerce for local and multinational clients, delivering an average 40% lift in digital-campaign ROI and maintaining 90% client retention. I've also led 10-person cross-functional teams, launched brands into the US, developed UAE distributor propositions, and managed global social and influencer strategy for GK Hair.

Experience

Work history, roles, and key accomplishments

Current

Founder & Lead Brand Strategist

Current

Nuktay Marketing

Apr 2023 - Present (3 years 5 months)

Founded and run a brand-and-performance marketing agency serving local and multinational clients across brand strategy, paid media, and e-commerce. Increased client brand visibility by an average of over 50% within the first year of engagement.

Brand Strategy Performance Marketing Paid Media Content Strategy

Global Brand Manager

Stemox (Floleaf Naturals)

Aug 2023 - Jun 2026 (2 years 10 months)

Owned the full brand stack for a men's wellness D2C brand, scaling it to approximately 5x revenue at a ~74% gross margin. Led creative system, rebrand, and international expansion into the US and UAE.

Brand Strategy Creative Direction Shopify Meta Ads Google Ads Performance Marketing International Expansion

Brand Manager

Stembio FZE-LLC

Nov 2022 - Jun 2023 (7 months)

Led a 10-person cross-functional team delivering integrated brand and digital campaigns. Directed creative strategy and execution across digital and high-budget video, tripling campaign ROI within three months.

Team Leadership Creative Direction Campaign Management Video Production Revenue Management E commerce integration

Social Media Manager

GK Hair (Tibolli LLC)

Jun 2021 - Nov 2022 (1 year 5 months)

Directed content and creative strategy across GK Hair's global social channels. Coordinated social, brand, and PPC teams across markets and led influencer-marketing strategy across the US, UAE, and Europe.