At Jaffer Business Systems, I partnered with the CEO to co-author and operationalize the enterprise 3E Growth Framework: Execute, Expand, Extend. My work connected the strategy to CRM to support margin optimization, product expansion, and customer penetration.
I re-engineered the sales lifecycle and developed Power BI and PostgreSQL dashboards that increased CRM adoption from 12% to 81%. I also led SAP-CRM integration and automated costing and Finance Validation controls, reducing pricing variance by approximately 2–3%.
Earlier at Jaffer Business Systems, I built commercial analytics and KPI reporting with Microsoft Fabric, Power BI, Python, PostgreSQL, and Power Automate. I’ve also deployed LLM-based proposal automation and worked on QA testing for a customer helpline platform at Afiniti Software Solutions.
