At Turtlemint, I lead a team of two across health and motor insurance. I built the company-wide Product Marketing Handbook for approximately 10 lakh users, reducing message volume per user by 4% and lifting average channel CTR by 0.8%.
I owned go-to-market for features including CRM, a Loyalty Program, and automated CleverTap journeys. The work drove 8% loyalty opt-in, adding approximately 5% premium and 2% contribution margin; I also tested personalised offers in the post-quote window to lift quote-to-sale conversion by 1.2%.
Previously, at Games24x7, I led a cross-monetisation team and set up retention and product marketing structures. Retention campaigns I built and A/B tested drove 40% YoY revenue growth. Across consumer tech in insurtech, real-money gaming, and edtech, I've worked on GTM, lifecycle, adoption, and retention.
