At ASBL, I own revenue and growth CRM product use cases across Growth, Sales, and Product. I launched payment workflow features that cut collection cycle time by 23%, and manage an ML-based Audience Ranking Engine that outperformed manual audience selection by 20% in controlled A/B tests.
I also own ASBL Forum, a homebuyer community platform that grew from zero to 3,000 MAU. I increased its traffic by launching social login, thread creation flows, and SEO fixes, and built a Metabase campaign tracker that eliminated roughly 10 hours per week of manual reporting.
