Arisih Dewi Laraswati
@arisihdewi
Results-driven student recruitment leader driving enrollment growth through strategic partnerships and data.
What I'm looking for
I am a results-driven student recruitment leader with over 10 years' experience in higher education, known for driving enrolment growth, leading high-performing teams, and building partnerships with schools, agencies, and corporations. I combine strategic planning, market analysis, CRM-driven sales operations, and cross-functional collaboration to exceed student recruitment and revenue targets.
At Sampoerna University I developed and executed recruitment strategies, managed teams and budgets, and provided actionable recruitment analytics that supported university revenue goals, generating IDR 3 billion per semester. I emphasize staff development, creative marketing collaboration, and continuous performance improvement to consistently deliver strong enrollment results.
Experience
Work history, roles, and key accomplishments
Senior Student Recruitment Manager
Sampoerna University
Jul 2025 - Oct 2025 (3 months)
Developed and implemented recruitment strategies and quarterly operational reviews that aligned with student targets and university revenue goals; provided data-driven reports to senior management and coordinated cross-functional efforts to improve conversion.
Student Recruitment Manager
Sampoerna University
Jul 2022 - Jun 2025 (2 years 11 months)
Executed annual plans to build direct and indirect recruitment channels, managed team performance and budget, and generated IDR 3 billion per semester through targeted recruitment and conversion initiatives.
Student Recruitment Officer
Sampoerna University
Aug 2017 - Jun 2022 (4 years 10 months)
Represented the university at recruitment events, built school networks, followed up on applications, and collaborated with admissions and other departments to consistently achieve recruitment targets.
Student Advisor
Putera Sampoerna Foundation
May 2016 - Aug 2017 (1 year 3 months)
Advised prospective and enrolled students on course selection and test-prep strategies, exceeded enrolment targets, and supported marketing and outreach activities to increase program uptake.
Senior Student Service Rep
Prodigy Learning Center
Jan 2014 - May 2016 (2 years 4 months)
Advised students on English and test-prep courses, collaborated with government and BUMN clients to deliver customized programs, and consistently exceeded sales and retention targets.
Education
Degrees, certifications, and relevant coursework
Esa Unggul University
Master of Marketing Management, Marketing Management
2023 -
Enrolled in a Master of Marketing Management program, currently on academic leave.
Esa Unggul University
Bachelor of Science, Computer Science
2010 - 2014
Completed a Bachelor of Science in Computer Science with coursework spanning core programming, algorithms, and systems from 2010 to 2014.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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