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Argatyana Unggul Wibawa

@argatyanawibawa

I led data-driven social media, SEO/AI SEO improvement, and creative marketing systems that grow reach, leads, and conversions.

Indonesia

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What I'm looking for

I'm looking to lead integrated digital marketing and creative work where social, brand, content, SEO, AI-assisted workflows and paid media can drive measurable growth.

Most recently, I worked as a Marketing Coordinator, Social Media Strategist and Content Manager for a growing German clean-energy service company called Planville GmbH. I owned and ran a five-platform social media, content, SEO, and AI SEO operation that generated 11.18M impressions and 26.15K interactions across 1,506 posts.

I built an Asana-based workflow across seven marketing functions, coordinated weekly, and developed AI-assisted internal tools for news curation, editorial planning, lead tracking, and Meta Ads monitoring. My work grew organic keywords to 98, secured 38 Google AI Overview citations, and lifted Google Business Profile views by 682% year over year.

I also supervised Meta advertising operations with approximately €23,500 in monthly spend, supporting customer lead generation and tradesperson recruitment while managing a 300+ campaign test-and-scale library.

I also co-founded and served as creative director at Saujana Project Creative Agency, where I led brand strategy, content production, commercial filmmaking, and digital marketing for local and international clients. I bring a decade of experience in creative direction, content production, digital marketing, and end-to-end production, connecting business goals with strong creative execution.

Experience

Work history, roles, and key accomplishments

Marketing Coordinator

Planville GmbH

Jul 2025 - Sep 2026 (1 year 2 months)

Strategic and operational bridge between Planville's Head of Marketing and the wider team. Managing daily operations and coordinating initiatives across all channels. Supporting marketing initiative research by analyzing market trends, competitor positioning, and campaign benchmarks. Actively shaping how the team works, driving efficiency for improved team KPI and improving SEO & AI SEO (GEO+AEO).

Social Media Strategist, Content Manager

Planville GmbH

May 2025 - Sep 2026 (1 year 4 months)

Took ownership of Planville's entire social media ecosystem. Rebuilt the content strategy across five social media platforms to generate leads, while aligning it with Planville's business and marketing growth objectives. Established scalable workflows, brand guidelines, and production standards that turned a fragmented presence into a consistent content engine.

Production Specialist & Contributor

Canva Inc.

Mar 2023 - Apr 2025 (2 years 1 month)

Contributing only high-quality videos and photos. Making sure everything go smoothly and according to the timeline. Flawlessly managing, directing and executing asset production briefs and tasks from Canva on various themes and topics related to Indonesia for Canva's ever growing stock video asset library, from pre-production to its completion.

Project Management Video Production Photography Video Editing Lightroom Premiere Pro