I'm looking to lead integrated digital marketing and creative work where social, brand, content, SEO, AI-assisted workflows and paid media can drive measurable growth.
Looking for a job
Argatyana Unggul Wibawa
@argatyanawibawa
I led data-driven social media, SEO/AI SEO improvement, and creative marketing systems that grow reach, leads, and conversions.
IndonesiaWhat I'm looking for
I’m an adaptable Digital Marketing Manager and Full-Stack Marketer with 11 years of experience spanning digital marketing, creative direction, social media, and content production.
Most recently, I worked as a Marketing Coordinator, Social Media Strategist, and Content Manager for a growing German clean-energy service company called Planville GmbH. I owned and ran a five-platform social media, content, SEO, and AI SEO operation that generated 11.18M impressions and 26.15K interactions across 1,506 posts.
I built an Asana-based workflow across seven marketing functions such as Social Media, Graphic, Video, Performance Marketing, Data Analytics, and Offline Marketing. I coordinated daily, conducted weekly progress meetings, and developed AI-assisted internal tools for news curation, editorial planning, lead tracking, and Meta Ads monitoring. My work grew organic keywords to 98, secured 38 Google AI Overview citations, and lifted Google Business Profile views by 682% year over year.
I also improved and supervised Meta advertising operations with approximately €23,500 in monthly spend, reduced CPL, supporting customer lead generation and tradesperson recruitment while managing a 300+ campaign test-and-scale library.
As a creative director, I also led brand strategy, content production, commercial filmmaking, and digital marketing for local and international clients. I bring a decade of experience in creative direction, content production, digital marketing, and end-to-end production, connecting business goals with strong creative execution. Some of my creative services clients are CANVA, POCO Global, Sony USA, Canon Asia, Canon Germany, Wonderfful Indonesia Tourism, and more.
Experience
Work history, roles, and key accomplishments
PG
Marketing Coordinator
Planville GmbH
Jul 2025 - Aug 2026 (1 year 1 month)
Strategic and operational bridge between Planville's Head of Marketing and the wider team. Managing daily operations and coordinating initiatives across all channels. Supporting marketing initiative research by analyzing market trends, competitor positioning, and campaign benchmarks. Actively shaping how the team works, driving efficiency for improved team KPI and improving SEO & AI SEO (GEO+AEO).
SEOAI SEOGEOAEOMeta AdsAsanaClaude AIGoogle Business ProfileApollo.IoMeta Business SuiteProject ManagementProject CoordinationTeam LeadershipTeam ManagementMarketing StrategyMarketing CampaignsLTVCACCPLExecution PlanningMarket ResearchMarket AnalysisKPI ReportingKPI AnalysisCRMData AnalysisRegional MarketingReporting and Analytics
Social Media Strategist, Content Manager
Planville GmbH
May 2025 - Aug 2026 (1 year 3 months)
Took ownership of Planville's entire social media ecosystem. Rebuilt the content strategy across five social media platforms to generate leads, while aligning it with Planville's business and marketing growth objectives. Established scalable workflows, brand guidelines, and production standards that turned a fragmented presence into a consistent content engine.
Contributing only high-quality videos and photos. Making sure everything go smoothly and according to the timeline. Flawlessly managing, directing and executing asset production briefs and tasks from Canva on various themes and topics related to Indonesia for Canva's ever growing stock video asset library, from pre-production to its completion.
Creative Director (Self-employed)
Saujana Project Creative Agency
Oct 2020 - May 2025 (4 years 7 months)
- Maintain the quality of every ongoing project and transform collective ideas into the realization of an authentic experience that can resonate with the client's audience, elevate their brand potential, and create growth in engagement and brand awareness, utilizing visuals and storytelling.
-Develop the project's narrative, creative development, branding and campaign's concept.
Education
Degrees, certifications, and relevant coursework
Bina Nusantara University
Bachelor's Degree, Information Systems
2020 - 2024
Grade: 3.2
Pursued a Bachelor's Degree in Information Systems, with coursework in Enterprise Systems, IS Project Management, and Business Communication.
HTWK Leipzig
Bachelor's Studies, Media Informatics
2015 - 2019
Studied Medieninformatik (Media Informatics) at HTWK Leipzig, focusing on the intersection of media and computer science.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
IndonesiaAuthorized to work in
Salary expectations
25k-35k USD
Job categories
Skills
Digital MarketingBrand StrategySocial Media StrategyContent MarketingCampaign PlanningMedia PlanningCopywritingSEOAI SEOGEOAEOAI WorkflowsWebsite CROMeta AdsKOL MarketingCRMAnalyticsReportingCommunity ManagementCreative DirectionConcept DevelopmentFilmmakingCommercial PhotographyArt DirectionAdobe Creative SuiteDaVinci ResolveCapcutCanvaMeta Business SuiteTikTok StudioMetricoolApollo.IoAsanaClaude AIClaude CodeGeminiHiggsfieldGermanEnglishApolloChatGptBrand ManagementMarketingMarketing StrategyMarketing CampaignsMarketing CommunicationsBrand SystemMarketing OperationsBrand MarketingBrand EvaluationAnalytical ThinkingStrategic PlanningCritical ThinkingProject ManagementTeam LeadershipTeam ManagementProject CoordinationSocial Media MarketingSocial Media ManagementCreative StrategyPerformance Marketing
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