Open to opportunities

archit shah

@architshah

AI-driven digital marketing specialist growing brand communities with Meta Ads, Google Ads, SEO, and AI-native content workflows.

India

Message

What I'm looking for

I’m seeking a full-time digital marketing role where I can bring my same hands-on, AI-driven approach to Meta Ads, Google Ads, SEO, and AI-native content workflows—partnering with a growing team and helping scale measurable audience growth.

I’m an AI-native Social Media Strategist & Digital Marketing Specialist with 3+ years of experience building brand communities and driving measurable audience growth across Instagram, Facebook, Twitter/X, LinkedIn, and YouTube. I use AI as infrastructure—built into content strategy, SEO, UI/UX, and paid advertising—so output is faster, sharper, and strategically deeper.

I founded and scaled Brew Your Sip from zero to revenue, leading brand identity development and designing/developing brewyoursip.com with responsive WordPress frontend work. I improved Core Web Vitals to “green” scores through AIOSEO technical audits (45% performance improvement) and strengthened e-commerce growth by launching and managing the Amazon Brand Store with SEO-optimized product listings and A+ content.

In performance and social, I’ve managed Meta Ads, Google Ads, and PPC end-to-end, and reduced creative production time by 30–60% with AI-integrated workflows using ChatGPT, Ideogram, and Reframer. At CricTracker, I delivered a 25% increase in monthly engagement through data-driven content strategy and posting cadence testing, while handling real-time match-day visual assets and community engagement for 18M+ followers.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder | Managing Director

Current

BrewYourSip

Jun 2024 - Present (2 years 1 month)

Founded and scaled a D2C tea brand from concept to evenue — led full brand identity development includig typography, colour palette, and component library.
• Designed and developed brewyoursip.com end-to-end user research, wireframing, high-fidelity mockups, nd responsive WordPress frontend using custom CSS an Bootstrap.
• Achieved Core Web Vitals green scores hrough AIOSEO technical audits, incre

Current

Co-Founder | Managing Director

Current

Brew Your Sip

Jun 2024 - Present (2 years 1 month)

Founded and scaled a D2C tea brand from concept to revenue, leading full brand identity and product/content strategy. Built brewyoursip.com with AI-assisted workflows, improved Core Web Vitals by 45%, managed the Amazon Brand Store, and ran Meta Ads and Google Ads to drive month-on-month traffic growth and measurable ROA.

Current

Social Media Strategist

Current

Freelance

Feb 2024 - Present (2 years 5 months)

AI-powered social media strategist and digital marketing consultant working with fashion, lifestyle, and D2C brands to build engaged communities and drive measurable growth.

Key clients & outcomes:

▶ Fascinat Textiles Ltd (C2B2) — UI/UX & Visual Design Consultant

• Spearheaded AI-assisted social media strategy using ChatGPT for brief writing and Ideogram for visual concepts, reducing crea

Social Media Strategist & Visual Lead

CricTracker

Aug 2023 - Feb 2024 (6 months)

Managed real-time social media and visual content for CricTracker across Instagram, YouTube, and Twitter/X for an 18M+ audience. Improved monthly engagement by 25% using data-driven content strategy, and led match-day visual asset production with rapid deadline execution.

Social Media Marketing Creative Strategy Content Strategy Audience Analytics Posting Cadence Testing Community Engagement Strategic Thinking Communication SEO Copywriting Optimization

Social Media Strategist & Visual Content Lead

CricTracker

Aug 2023 - Feb 2024 (6 months)

Managed real-time social media and visual content for CricTracker, one of cricket's largest digital platforms, covering audiences of 18M+ followers across Instagram, YouTube, and Twitter/X.

• Designed real-time match-day visual assets for Instagram, YouTube, and Twitter/X under strict deadlines during live cricket events.

• Delivered a 25% increase in monthly engagement through a data-driven

Problem Solving Digital Strategy SEO Copywriting Optimization Social Media Marketing Creative Strategy Social Media Strategic Thinking Communication Search Engine Optimization (SEO)

Sports Presentation

Disney Star

Feb 2023 - May 2023 (3 months)

• Coordinated media planning for smooth channel execution.
• Scheduled and programmed on-air promos.
• Worked with On-Air Production and Sports Ops teams.

Media Planning On Air Promos Creative Strategy Strategic Thinking Communication

Education

Degrees, certifications, and relevant coursework

SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

Certificate Program, AI Integrated Digital Marketing

International Institute of Sports & Management - IISM

Master's Degree

2021 - 2023

Focused on sports event operations, sponsorship management, marketing, and product management. Gained hands-on exposure to athlete management, merchandising, and sports business strategy. Developed a strong foundation in managing large-scale events and driving growth in the sports industry.

St. Xavier's College (Autonomous), Kolkata

Bachelor of Arts - BA, Liberal Arts and Sciences/Liberal Studies

2017 - 2021

Studied Sociology, Political Science, and English Communications. Built strong analytical and communication skills, along with a deep understanding of social systems and cultural dynamics. Developed critical thinking and research abilities that support both marketing and management roles.