Melissa Antonissen
@melissaantonissen
Marketing professional with expertise in events and social media strategy.
ZimbabweWhat I'm looking for
As an experienced marketing professional, I have a strong background in event coordination and social media management. Currently, I serve as the Events & Social Media Coordinator at mPulse, where I oversee budget allocation and optimize brand identity across multiple platforms. My innovative strategies have significantly enhanced booth traffic at conferences, and I leverage data analysis to inform future marketing initiatives.
Previously, I held various marketing roles, including Marketing Assistant at mPulse and iS Clinical, where I successfully organized logistics for corporate events and collaborated on product launches. My ability to cultivate vendor relationships and manage social media platforms has resulted in consistent follower growth and increased brand visibility.
I am passionate about creating engaging content and utilizing insights to drive marketing success. My goal is to continue developing my skills in a dynamic environment that values creativity and collaboration.
Experience
Work history, roles, and key accomplishments
Events & Social Media Coordinator
mPulse
Jan 2024 - Present (1 year 4 months)
Oversaw and optimized conference budget allocation while maintaining consistent brand identity across three social media channels following company integrations. Devised and implemented innovative event strategies to enhance booth traffic and conducted in-depth analysis of social media engagement post-campaigns. Provided strategic recommendations on conference selection and developed visually appe
Marketing Assistant
mPulse
Feb 2022 - Jan 2024 (1 year 11 months)
Orchestrated cross-functional collaboration to drive successful marketing initiatives and organized logistics for sponsored conferences and annual corporate events. Cultivated and sustained vendor relationships to support operational efficiency. Managed social media platforms, achieving a consistent annual growth of 1,000 followers for two consecutive years.
Marketing Assistant
iS Clinical
Feb 2021 - Jul 2021 (5 months)
Collaborated with diverse departments to facilitate product launches and proofread informational materials, reviewing artwork files for printing and distribution. Crafted and executed weekly blog content on skincare topics and product information. Assisted in social media auditing and copywriting for iS Clinical products.
Marketing Associate
electrIQ Marketing
Feb 2020 - Sep 2020 (7 months)
Curated monthly content, including SEO blogs across various social media platforms. Stayed abreast of the latest SEO guidelines and trends to optimize content strategy. Designed and executed email newsletters and welcome email series.
Marketing Coordinator
MODS
May 2019 - Feb 2020 (9 months)
Managed all social media accounts, driving a 10k increase in followers within two months. Crafted compelling copy for social media, email blasts, and media partners, expanding brand exposure through strategic collaborations. Coordinated with photographers and video production teams to produce engaging content and designed banner ads.
Education
Degrees, certifications, and relevant coursework
CNCalifornia State University, Northridge
Bachelor of Science, Marketing
Completed a Bachelor of Science degree with a focus on Marketing. The curriculum provided a comprehensive understanding of marketing principles and strategies.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
Job categories
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