At noon eCommerce, I directed cross-border seller enablement for 2,000+ UAE-based sellers expanding into KSA and GCC markets. The program scaled regional fulfillment to $4M USD in daily GMV, while I worked across commercial terms, activation workflows, and regulatory compliance.
Earlier, at TÜV SÜD Middle East, I directed conformity certification workflows for UAE and Saudi schemes and partnered with UAE authorities on safety standards. My work also spans product registration at Coty Middle East, conformity engineering at SGS Gulf Ltd., and customs valuation and HS classification.
