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apra sharmaAS
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apra sharma

@aprasharma

Staff Research Analyst at Demandbase who improved research efficiency by ~20% and designed the Contact Quality Score framework.

India
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What I'm looking for

I'm seeking a Staff or Senior Research role focused on data quality excellence, product-aligned insights, and cross-functional collaboration to support data-driven decisions and improve operational efficiency.

At Demandbase, I define research strategy and the long-term roadmap, connecting business and product priorities with customer needs. I redesigned research workflows and strengthened data quality controls, improving research efficiency by ~20%.

I also conceptualized and led the design of the Contact Quality Score framework, using algorithmic logic to standardize quality measurement and improve data reliability. Earlier, I researched financial and market data at S&P Global Market Intelligence, IHS Markit, and Moody's Corporation.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

ID

Institute of Marketing and Management, New Delhi

PGDM, Finance and Marketing

Pursued a Post Graduate Diploma in Management with a focus on Finance and Marketing, graduating in 2014.

PU

P.G.D.A.V College, Delhi University

B.Com. (Hons.), Commerce

Completed a Bachelor of Commerce with Honours, graduating in 2011.

Tech stack

Software and tools used professionally

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