apeksha rai
@apeksharai
E-commerce growth leader driving profitable D2C and marketplace scale with P&L ownership.
IndiaWhat I'm looking for
I’m an e-commerce and digital business leader who builds and scales D2C and marketplace growth with end-to-end P&L ownership. As Head of E-commerce for a D2C beverage brand, I led the portfolio online GTM across D2C, Amazon, Flipkart, and quick commerce—generating ₹50 Cr+ digital revenue in 18 months with full accountability across revenue, contribution margin, inventory, and working capital.
I drive measurable performance through pricing, pack architecture, channel mix, and promo strategy, delivering ~25% AOV uplift and building repeat engines via online-exclusive SKUs and replenishment formats. Previously, I helped brands grow 10×–30× through disciplined acquisition, unit economics, retention, and marketplace optimization; I also scaled businesses from 0–1 to strong profitability (including building a bootstrapped D2C brand to ₹15 Cr ARR). I bring a builder’s mindset—expanding US/UK marketplaces, improving ROAS/TACoS/ACoS outcomes, and scaling cross-functional teams with a performance-driven culture.
Experience
Work history, roles, and key accomplishments
Head of E-commerce
D2C Beverage Brand (NDA)
Nov 2023 - Present (2 years 8 months)
Led D2C e-commerce and GTM for wellness-category beverages across D2C, Amazon, Flipkart, and quick commerce with full P&L ownership. Generated ₹50 Cr+ digital revenue in 18 months and increased AOV by ~25% through bundles and multipacks.
E-commerce Marketing Consultant
36 Agency
Jan 2021 - Oct 2023 (2 years 9 months)
Built 0–1 D2C and marketplace growth strategies across apparel, health, and FMCG, delivering 10×–30× revenue growth while maintaining unit economics and profitability. Scaled Sugar Watchers to ~30× growth across D2C, Amazon, and quick commerce and improved performance by reducing ACoS ~25% and increasing conversions 30%+.
Co-Founder
The SweatShop
Sep 2015 - Jun 2021 (5 years 9 months)
Co-founded and scaled a bootstrapped D2C sports brand to ₹15 Cr ARR over three years with sustained profitability. Owned end-to-end P&L (growth, operations, supply chain, cash flow) and delivered 15× ROAS with monthly TACoS < ₹2L.
Education
Degrees, certifications, and relevant coursework
Lucknow University
Bachelor of Commerce (B.Com), Commerce
Earned a Bachelor of Commerce (B.Com) from Lucknow University.
Robert Gordon University
Post Graduate Diploma in International Business, International Business
Completed a Post Graduate Diploma in International Business at Robert Gordon University.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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