Open to opportunities

Anu P

@anup2

Message

Content Head specializing in SEO content, social media, and brand visibility.

India

Message

What I'm looking for

I’m looking to lead content and communications that grow brand visibility through SEO, social media, and storytelling—while partnering with marketing and internal teams to run integrated campaigns, events, and PR that consistently resonate with audiences.

I’m a Content Head with experience shaping content that drives interaction, brand visibility, and long-term engagement across social media, blogs, and website content. At Macaw Digital, I service international clients by crafting platform-specific content, managing blogs, and delivering high-quality SEO-optimized material tailored to target audiences.

My background also includes deep sector understanding—creating compelling content for Mancini's Sleepworld by staying on top of industry trends, consumer preferences, and innovative marketing strategies in the mattress/sleep space. I’ve also handled internal communication emails and partnered closely with HR to organize employee engagement activities and monthly community services.

Previously, I led marketing communications and PR initiatives as a Dy. Manager and Deputy Manager, building end-to-end plans, managing media relations, and conceptualizing major internal and external events. I’ve strengthened brands through press releases and media dockets, social media campaigns and lead-generating CTAs, and hands-on coordination across stakeholders—while consistently owning documentation, messaging quality, and campaign execution.

Experience

Work history, roles, and key accomplishments

Current

Content Head

Current

Macaw Digital

Mar 2023 - Present (3 years 3 months)

Served international clients by crafting platform-specific social media and blog content to drive interaction and improve brand visibility. Managed internal communications with the HR team to coordinate employee engagement activities and community services.

Social Media Management Content Strategy SEO Content Writing Blog Management Client Servicing Internal Communications Social Media Content Copywriting

Senior Image Manager

Perfect Relations

Aug 2019 - Mar 2020 (7 months)

Led direct client servicing and managed media relations, internal/external communications, social media, content, events, and influencer marketing across multiple client accounts. Coordinated messaging and activities to support client visibility and brand image.

Media Relations Client Servicing Social Media Management Content Management Events Coordination Influencer Marketing Internal Communications External Communications

Deputy Manager - Marketing Comms

TEPSOL Projects Pvt. Ltd.

Aug 2018 - Aug 2019 (1 year)

Managed media relations and coordinated external communications with media houses for editorials, advertisements, and events. Built internal event and communications programming (e.g., Diwali and Annual Day) and led social media posting and brand promotions.

Media Relations Event Coordination Internal Communications Marketing Communications Promotion Copywriting Stakeholder Management Emailers & Digital Collateral

Deputy Manager - Alliances & Comms

The Dollar Business

May 2016 - Jun 2018 (2 years 1 month)

Oversaw end-to-end conceptualization and logistics for business event series, including partner collaboration and coordination with hotel and departmental teams. Coordinated interviews with senior government and corporate leadership for the magazine’s editorial board and managed alliances with government and credit/rating organizations.

Event Planning Logistics Management Partner Management Interview Coordination Editorial Coordination Alliances Management Public Relations

Assistant Manager - PR & CRM

Hebron Properties Pvt. Ltd.

Nov 2013 - Feb 2016 (2 years 3 months)

Handled PR, CRM, and content operations across departments, including drafting and managing internal/external newsletters and website content. Developed marketing collateral and supported press launches, media coverage analysis, social media campaigns, and lead-generating calls-to-action for project pages.

Public Relations Content Management Marketing Collateral Social Media Marketing Campaign Planning Media Coverage Analysis Lead Generation

Senior Account Executive

Konnections Public Relations

Oct 2012 - Nov 2013 (1 year 1 month)

Provided direct client servicing for event and public relations execution, including on-ground coordination for a major client account. Supported business development by identifying new opportunities and contributing to pitch presentations.

Client Servicing Public Relations Event Execution Business Development Pitch Support Stakeholder Management Integrated Marketing Communications

Senior Account Executive

Hanmer MSL

Jul 2009 - Aug 2012 (3 years 1 month)

Managed client servicing for major technology and corporate accounts, executing press conferences, media interactions, FAM trips, and launches. Coordinated logistics and crisis-management activities, including delivery of major regional initiatives and event documentation across stakeholders.

Client Servicing Event Management Press Conferences Media Coordination Launch Management Crisis Management Logistics Coordination Documentation

Education

Degrees, certifications, and relevant coursework

Manipal Institute of Communication, Manipal University

Master of Communication (M.Comm), Communication

2007 - 2009

Grade: Grade B

Completed a Masters in Communication (M.Comm) at Manipal Institute of Communication, Manipal University from 2007 to 2009.

St. Francis College for Women, Hyderabad

Bachelor of Arts, Mass Communication

2004 - 2007

Grade: 72%

Earned a Bachelor of Arts in Mass Communication with Political Science and Literature from St. Francis College for Women (affiliated to Osmania University), completing the program in 2007.