Open to opportunities

Anirban Datta

@anirbandatta

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Experienced Marketing& Communication Professional with a passion for writing and content development

India

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What I'm looking for

I am looking for a job that offers a dynamic and creative work environment. I am interested in roles that allow me to utilize my skills in writing, content development, and digital marketing. I value company culture, opportunities for career growth, and the ability to make a positive impact through my work.

I am a Marketing & Communication Professional with over 15 years of experience specializing in writing and content development. I hold a PG Certification in Digital Marketing from Mudra Institute of Communication, Ahmedabad (MICA). Throughout my career, I have successfully conceptualized and implemented content initiatives across various channels, including content marketing, email marketing, and social media. I am skilled in developing key messaging for effective communication and have a track record of driving brand visibility and achieving desired ROI.

I am passionate about generating value through originality and refining quality. My expertise lies in the areas of content, creative/copywriting, digital marketing, communication, advertising, and PR. I have a strong command of verbal and written skills and exceptional creative abilities to conceptualize and ideate. I am proficient in various aspects of content development, including blogging, editing, proofreading, web content development, and product promotion. I am also skilled in content strategy and marketing, as well as interpersonal communication.

Experience

Current

Content Manager - Marketing & Communication

Current

TCG Digital Solutions Pvt. Ltd.

Responsible for content development for India and global offices. Website content, social media, brochures, newsletters, campaign content, video script, storyboards, webinar content, etc. Work arenas include content for diverse sectors like O&G Downstream, Life Sciences, Aviation, Insurance, etc.

Content Development Content Social Media Newsletters Storyboards Webinars

Content Development Specialist

DocOnline Healthcare Pvt. Ltd.

Strategized, wrote, and marketed 4 blogs, articles on ad hoc basis and 2 PRs in a month across multiple channels. Engineered creative e-mail marketing & clear business communication resulting in expanded consumer base. Ensured effective social media management through Content Calendar maintenance, thus staying ahead of schedule. Documented featured articles for CXOs, VP in 3-4 business magazines (

Articles PR Social Media Management Coordination

Deputy Manager - Content Development

The Dollar Business, Vimbri Media

Increased online presence via Facebook, Twitter, LinkedIn posts with social media content. Analyzed, edited, standardized & refined 5-6 materials in a week prepared by other writers for quality assurance.

Social Media Content Editing Quality Assurance

Assistant Editor & Quality Check

Infiniti Research Marketing Solutions India Pvt. Ltd.

Edited research documents across various verticals like energy, automotive, heavy industries, and education.

Editing

Corporate Business Manager

Crews InfoTech Pvt. Ltd.

Headed the marketing & branding of erp2online, mobile CRM, and other mobile solutions of the company. Led a team of 3 Content Developers, provided web and mobile extended ERP solution to SME entrepreneurs.

Marketing Branding Teams Mobile Web

Assistant Manager

Association of Science & Society

Liaised with various universities, institutions, and corporates resulting in sustainable partnerships. Organized 2 large-scale conventions for the organization for better living conditions of the farmers and artisans. Maintained a database for the organization and its sister concern - Harlem Children Society, New York.

Partnerships Databases

Management Assistant (East Region - West Bengal & North East India)

World Health Organization (WHO) - National Polio Surveillanc

Ensured protection of company assets like data, office equipment including proper budgetary profiling. Computed and dispersed monthly payroll and benefits for all medical officers in 27 WHO offices in the east region. Organized and facilitated training programs - travel & logistics management of up to 80 Medical Officers. Played a leading part in ensuring the physical safety of doctors and employe

Asset Management Payroll Management Training Communication

Head - Content/Marketing & Communication

SPIN Analytics & Strategy LLC.

Responsible for conceptualization, ideation, company strategy and implementation. Coordination with Clients, leading Project Management Activities & seeing them successfully through to completion. Recruitment and ensuring a healthy work environment conducive for enhanced productivity.

Strategy Project Management Recruitment

Senior Content Writer & Business Consultant

Navigators Software Pvt. Ltd.

Developed fresh, crisp, informative & useful high-quality content to meet the various needs of different customers. Enabled brand positioning of popular client products like LincPens, Jayshree Tea, Borosil, etc. Strategized innovative ways to arrest customer attention and facilitate the product to dwell in their mind-spaces, thus promoting customer engagement, which resulted in increased visibilit

Content Positioning Customer Engagement Business Consulting