Open to opportunities

Antonio Malheiro-Reymão

@antoniomalheiro-reym

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Senior brand and business executive helping grow revenue across Iberia and EMEA.

Portugal

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What I'm looking for

I’m looking to lead growth as a P&L owner or executive, driving go‑to‑market strategy, partnerships, and new-market launches across Iberia/EMEA—scaling brands and products for retail, Horeca, and foodservice with disciplined commercial execution.

I’m a results-driven senior executive with 20+ years of experience in brand management, entrepreneurship, and business development across Iberia and EMEA. I’ve grown Snock Sandwiches’ monthly sales from €10k to €380k, delivering >50% YoY growth at exit and >100% ROI to an investment bank partner in under 2 years.

Today, I co-found and scale plant-based product businesses, launching for foodservice and retail and growing revenues from €160k (2023) to €330k (2024). I bring a hands-on, international go-to-market mindset—securing key corporate partnerships, leading commercial turnarounds, and executing due diligence to back strong startups.

Experience

Work history, roles, and key accomplishments

Co-Founder, L’Otra

L’Otra Mediterranean Food

Apr 2021 - Jun 2025 (4 years 2 months)

Launched plant-based meat, fish, and seafood analogues for foodservice and retail. Grew revenues from €160k (2023) to €330k (2024) and secured key clients including Compass/Eurest, Restalia, Accor, and Pestana Groups.

Plant Based Product Launch Retail Partnerships Revenue Growth Key Account Management Client Onboarding Go To Market Strategy Business Development

Non-Executive Partner

Gin Venture Capital

May 2014 - Feb 2022 (7 years 9 months)

Assessed startups, sourced investment opportunities, and executed due diligence. Prepared investment memos and recommendations for the investment committee.

Due Diligence Investment Memos Investment Committee Advisory Risk Assessment Stakeholder Management

Interim General Manager

DELTAgel Frozen Seafood SA

May 2019 - Apr 2020 (11 months)

Led a Food Service company turnaround by preparing a PER, reducing SKUs, and shifting to higher-margin, more sustainable options. Optimized operations and commercial focus to improve cash-flow.

Turnaround Management Optimization SKU Rationalization Higher Margin Strategy Commercial Focus Sustainability Aligned Assortment

Sales & Marketing Director

True-Kare

Nov 2018 - Apr 2019 (5 months)

Led sales and marketing with a focus on France, UK, and Spain. Redesigned the business model and established partnerships with local distributors to accelerate growth.

Sales Leadership Marketing Strategy France And UK Expansion Spain Growth Business Model Redesign Sales Partnerships

Business Development Manager

PACSIS IBERIA S.L.

May 2012 - Jun 2017 (5 years 1 month)

Executed business plans that grew revenues from zero to nearly €1M annually in Spain. Opened new markets and secured contracts with leading Consumer Goods clients.

Business Development Revenue Growth Market Entry Contract Negotiation Key Account Management Strategic Planning Sales Execution

Partner, MAGMA

MAGMA – Management Equity

Jun 2008 - Apr 2012 (3 years 10 months)

Evaluated and supported new ventures, mainly in consumer and IT. Negotiated and structured business launches in the Middle East.

Venture Support Negotiation Business Launch Structuring IT Venture Support Middle East Expansion Partnership Building

Interim New Business Development

TIMWE France

Oct 2009 - Jun 2010 (8 months)

Supported the launch of TIMWE’s French operation by building the business plan and securing HQ support. Coordinated initiatives across B2B mobile marketing, digital sales, and micro-billing, while ensuring regulatory alignment and building affiliate and publisher partnerships.

Business Planning B2B Marketing Digital Sales Affiliate Publisher Partnerships

General Manager

SNOCK Sandwiches

Apr 2002 - Sep 2007 (5 years 5 months)

Co-acquired and led SNOCK Sandwiches, driving rapid growth to become Portugal’s leading sandwich maker. Expanded pre-packed sandwich listings across major retail chains and grew monthly sales from €10k to €380k, achieving >50% YoY growth at exit and delivering >100% ROE to the investment bank partner in under 2 years.

P L Ownership Growth Leadership Retail Chain Expansion Brand Building Marketing Execution Team Building Sales Growth