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Antonina User

@antonina

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Strategic HR leader building scalable, compliant HR operations for global distributed teams.

Ukraine

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What I'm looking for

I am seeking senior HR leadership roles where I can drive data-led talent strategies, and foster inclusive, high-performing remote-first cultures.

I am a strategic HR leader with multi-country experience building and scaling compliant HR operations for global, distributed teams. I have led HR functions from scratch, scaled headcount rapidly, and partnered with senior leadership across organizational design, workforce planning, and talent development.

At PwC Service Delivery Center I built scalable HR operations for a remote-first organization, contributing to placement in Forbes Top 50 Employers in Ukraine (2023) through resilient HR programs, analytics-driven interventions, and strong stakeholder partnering. Previously, I established HR functions for VEON, Fujikura Automotive, and Commercial Vehicle Group, delivering rapid growth, recruitment hubs, and cross-border compliance.

I bring data-led decision making, hands-on execution, and a passion for culture, engagement, and DEI. I hold ICF coaching and CIPD Level 5 credentials and am proficient with HRIS/ATS/LMS (Workday, SAP), analytics tools (Power BI, advanced Excel), and collaboration platforms.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager Head of HC

Current

PwC Service Delivery Center

Apr 2018 - Present (7 years 9 months)

Built and led scalable HR operations for a distributed team, growing headcount from 6 to 700+ and improving retention and engagement through targeted programs; partnered with senior leaders on workforce planning, organizational design, and succession planning.

Organizational Design Workforce Planning HR Operations Talent Development HR Analytics Employee Relations Change Management

HR Director

VEON Shared Services Lviv

May 2016 - Mar 2018 (1 year 10 months)

Established and scaled the HR function from 4 to 270+ employees, launched a Talent Acquisition hub servicing multiple countries, and improved time-to-fill and hiring performance across regions.

Talent Acquisition HR Operations shared services Workforce Planning Compliance Stakeholder Management

Head of HR

Fujikura Automotive LLC

Jan 2014 - May 2016 (2 years 4 months)

Built local HR function and scaled workforce from ~3 to 1000+ in two years, led multi-national HR teams and coordinated location research and factory HR operations.

Recruitment HR Coordinator Employee Relations Organizational Development Performance Management

Head of HR

Commercial Vehicle Group

Jul 2012 - Jan 2014 (1 year 6 months)

Led HR strategy and corporate culture implementation while scaling operations and executing hiring plans; managed a team of 15+ HR professionals to support business growth.

HR strategy Team Leadership Recruitment Onboarding HR Policies

Employer Brand Manager

SoftServe

Jan 2007 - Jan 2012 (5 years)

Developed and ran recruitment marketing and employer branding strategies that elevated the company's profile and attracted top IT talent in a competitive labour market.

Employer Branding Recruitment Marketing Campaign Management Events Content Strategy Analytics