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Antonia Sattler

@antoniasattler

CHRO and Deputy COO at HYPE, where I built the HR function and introduced AI tools that cut routine task time by ~40%.

Spain
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At HYPE, I built the HR function from the ground up and now lead People Operations across an international organisation. As CHRO and Deputy COO, I’m a member of the Heads-Executive Team and partner with the COO and senior leadership on business strategy and organisational planning.

I lead people processes for employees and consultants across 10 countries, covering the employee lifecycle from workforce planning and recruitment to performance management and offboarding. Earlier at HYPE, I founded the international internship programme, which has hired more than 50 students to date, many of whom stayed with the company.

I analysed workflows and introduced AI tools across departments, reducing time spent on routine tasks by about 40%. I also oversaw the webshop integration across six departments, completed in six months.

My earlier work at HYPE included international production operations, supplier sourcing and new product development. I bring experience across People, operations and transformation, with international work experience and German, English and Spanish language skills.

Experience

Work history, roles, and key accomplishments

HY
Current

CHRO & Deputy COO

HYPE

Aug 2019 - Present (7 years 3 months)

Member of the Heads-Executive Team leading global HR and People Operations, building the HR function from scratch and managing processes for 25-30 employees and 10 consultants across 10 countries. Partnered with the COO on strategic planning, change management, and AI-enabled process optimization.

HY

Human Resources Manager & Executive Coordinator to COO

HYPE

Jun 2015 - Aug 2019 (4 years 2 months)

Led international recruitment, performance reviews, and talent management, and founded the international internship programme in 2016, hiring 50+ students. Acted as the COO's right hand, translating strategic targets into action plans and coordinating projects across departments.

Education

Degrees, certifications, and relevant coursework

Universidad de Málaga logoUM

Universidad de Málaga

Master's Degree, Human Rights, Conflicts, Education and Culture of Peace

2012 - 2013

Grade: A

Master's degree in Human Rights, Conflicts, Education and Culture of Peace, with a thesis grade of A.

University of Applied Sciences Hof logoUH

University of Applied Sciences Hof

Bachelor's Degree, International Business Management (HR & Global Marketing)

2008 - 2012

Grade: A

Bachelor's degree in International Business Management with a focus on HR and Global Marketing, with a thesis grade of A.

Boston University logoBU

Boston University

Evening Classes, Psychology and Spanish

2007 - 2008

Evening classes in Psychology and Spanish.

Harvard Extension School logoHS

Harvard Extension School

Evening Classes, Psychology and Spanish

2007 - 2008

Evening classes in Psychology and Spanish.

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