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Anooshna Basiri

@anooshnabasiri

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Digital marketing executive specializing in programmatic campaigns and performance optimization.

India

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What I'm looking for

I seek a role focused on programmatic and performance marketing where I can optimize campaigns, collaborate cross-functionally, and use data-driven reporting to improve ROI.

I am a digital marketing professional experienced in managing programmatic campaigns across DV360, Campaign Manager 360, and The Trade Desk, with hands-on campaign setup, trafficking, optimization and performance reporting that drove measurable ROI improvements.

I collaborate closely with creative and technical teams to ensure accurate ad delivery, troubleshoot issues, and produce clear dashboards and reports using Looker Studio and Power BI; previously supported content, SEO, and social media management during a digital marketing internship.

Experience

Work history, roles, and key accomplishments

Executive

Audience Group

May 2023 - Aug 2025 (2 years 3 months)

Managed setup, trafficking, and optimization of digital campaigns across DV360, Campaign Manager 360, and The Trade Desk, improving campaign ROI through data-driven adjustments and detailed reporting. Collaborated with creative and technical teams to ensure accurate ad placements and troubleshoot delivery issues.

DV360 The Trade Desk Campaign Optimization Analytics Reporting Troubleshooting

Digital Marketing Intern

Digital Badi

Sep 2022 - Apr 2023 (7 months)

Assisted in content creation for digital channels, managed social media scheduling and analytics, and performed keyword research and on-page optimization to improve website traffic and search visibility.

Content Creation Social Media Management Scheduling Analytics SEO Keyword Research On Page Optimization Email Marketing

Education

Degrees, certifications, and relevant coursework

SVS Group of Institutions

Bachelor of Commerce, Computer Applications

2019 - 2022

Completed a Bachelor of Commerce (Computer Applications) program focusing on commerce subjects integrated with computer applications from 2019 to 2022.