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Annie Hines

@anniehines

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Digital Marketing Manager at LEAP EVENT TECHNOLOGY, optimizing lifecycle campaigns and personalized member journeys.

United States

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At LEAP EVENT TECHNOLOGY, I develop and optimize lifecycle campaign strategies, create visual assets, and implement A/B tests across client accounts. I also design personalized member journeys with dynamic content to support engagement, loyalty, and conversions.

At MIAMI HEAT (NBA), I led email marketing campaigns and ecommerce communications for the Miami HEAT Store using Eloqua and Shopify. I also redesigned email templates and developed marketing processes that improved departmental efficiency.

At VEGAS GOLDEN KNIGHTS (NHL), I created the ticketing and marketing department’s brand guidelines and standards manual. I also designed presentations and reports for executive leadership and managed relationships with season ticket holders.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Leap Event Technology

Oct 2022 - Present (4 years 1 month)

Partner with stakeholders to develop lifecycle campaign strategies, design personalized member journeys, and lead email execution across client accounts.

A B Testing Asana Campaign Management Dynamic Content Email Marketing KPI Optimization Lifecycle Marketing Stakeholder Management

Email Marketing & Automations Coordinator

Miami Heat

May 2021 - Oct 2022 (1 year 5 months)

Led end-to-end execution of email marketing campaigns and ecommerce communications for the Miami HEAT Store, utilizing Eloqua and Shopify. Redesigned email templates and implemented strategic processes to improve efficiency.

Eloqua Shopify Email Marketing Ecommerce Template Design Process Improvement

Account Executive & Project Coordinator

Vegas Golden Knights

Aug 2018 - Feb 2021 (2 years 6 months)

Created the first-ever brand guidelines and standards manual for the ticketing and marketing department. Supported executive leadership with presentations and data-driven reports, and managed relationships with season ticket holders.

Brand Guidelines Presentation Design Data Analysis Relationship Management Customer Retention

Education

Degrees, certifications, and relevant coursework

Indiana University

Bachelor of Science, Tourism, Hospitality, & Event Management

2014 - 2018

Activities and societies: Alpha Delta Pi Sorority, Alpha Delta Pi Apparel Committee, Student Athletic Board, Student Event Planners Association

Bachelor of Science in Tourism, Hospitality, & Event Management with a minor in French. Involved in Alpha Delta Pi Sorority, Student Athletic Board, and Student Event Planners Association.