At GlassesUSA, I enhanced the United vision plan customer journey, contributing to 12.6% year-over-year order growth and an 11.4% revenue increase. I led a cart redesign using micro frontend architecture and accessibility upgrades, which boosted conversion by an average of 5.3% on desktop and mobile.
At HACKTECH LLC, I conducted market research and 32 interviews with frequent flyers in London for Global Airlines, helping shape the year-one strategy for a new booking platform. I also defined features and scope across the booking website and internal management platform, and prioritized the backlog using RICE and MoSCoW.
At BL.INK, I collaborated across teams to deliver the MVP within six months and contributed to securing enterprise customers including Room & Board, Coca-Cola, and Disney. I owned discovery and delivery of Power Pages, which achieved 87% feature adoption, and used user interviews and affinity mapping to inform E-Links.
