Anna Eklöv
@annaeklv
UX & product designer creating user-centered digital experiences that drive conversion and business growth.
What I'm looking for
I’m a UX and Product Designer with 6+ years of experience creating intuitive, thoughtful, user-focused digital experiences. I bring a detail-oriented, user-first approach and love designing where creativity, functionality, and business goals meet.
Most recently, I’ve been a UX Design Intern working on a new (confidential) product end-to-end—leading user research, concepts, and interface design. I also support the marketing team by optimizing an e-commerce website, with a focus on SEO and overall user experience.
Before transitioning into UX full-time, I founded and ran a UK-based e-commerce brand where I built and managed the entire customer experience. I owned brand identity and user journeys, designed the UI, and improved conversion through SEO, testing, and UX optimization—strengthening my understanding of how design decisions impact both users and results.
Earlier in my career, I worked internationally as a model and florist, experiences that sharpened my eye for detail, visual storytelling, and cross-cultural communication.
Experience
Work history, roles, and key accomplishments
UX Design Intern
Doro AB
Jan 2026 - Present (5 months)
Led UX design for a new product (confidential), partnering across research, concepts, and interface design. Conducted user research to identify usability issues and improved Doro’s e-commerce experience through SEO, structure, and conversion optimisation.
Founder, LÖV Flowers
LÖV Flowers
Sep 2024 - Jun 2026 (1 year 9 months)
Founded and managed a UK-based Shopify e-commerce brand, building the full customer experience from brand identity and user journeys to UI design. Improved conversion through SEO, testing, and ongoing UX optimisation while overseeing end-to-end marketing and customer experience.
Education
Degrees, certifications, and relevant coursework
EC Utbildning
UX Design
Studying UX Design at EC Utbildning in Malmö. Also works as a UX Design Intern at Doro.
Spyken
Theater & Performing Arts
2004 - 2007
Studied Theater & Performing Arts at Spyken in Lund from 2004 to 2007.
Availability
Location
Authorized to work in
Job categories
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