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Anna Araujo

@annaaraujo

CRM Campaign Manager at NabuMinds running campaigns across five Sportsbook brands and using A/B tests to improve player conversions.

Estonia

Message

At NabuMinds, I manage end-to-end CRM campaign lifecycles across five Sportsbook brands, using Jira to support player activity and lower churn. I design A/B tests across content, mechanics, and send-times, and analyze campaign KPIs against budget targets.

Previously at NabuMinds, I built Excel models to forecast promotional costs and performed QA on reward setups across brands. At Yolo Group, I created chatbot journey content for Crypto Casino and Sportsbook players; at Influx, I exceeded monthly sales targets by 15% through outbound lead generation and prospect qualification.

Experience

Work history, roles, and key accomplishments

Current

CRM Campaign Manager

Current

NabuMinds

Mar 2025 - Present (1 year 7 months)

Direct end-to-end CRM campaign lifecycles across 5 Sportsbook brands via Jira to maximize activity and lower churn. Design systematic A/B testing to boost open rates and player conversions, and lead KPI analysis to align brand performance with budget targets.

Jira A B Testing KPI Analysis Campaign Management Casino and Sportsbook CRM Multi Brand Marketing Churn Prevention

CRM Specialist

NabuMinds

Feb 2024 - Mar 2025 (1 year 1 month)

Built Excel financial models to predict promotional costs and optimize bonus expenditure. Conducted daily KPI tracking and performed end-to-end QA testing on complex reward setups to ensure zero-error campaign deployment.

Excel Pivot Tables V Lookups KPI Analysis QA Testing Bonus Cost Optimization

Customer Experience Specialist

Yolo Group

Sep 2022 - Feb 2024 (1 year 5 months)

Mastered flagship Crypto Casino and Sportsbook products to assist high-tier players and support global retention efforts. Authored conversational content for automated Chatbot user journeys and executed quality audits on live marketing campaigns.

Crypto Casinos Sportsbook Customer Experience Chatbot Content Management Quality Audits Retention

Sales Development Representative

Influx

Jan 2021 - Aug 2022 (1 year 7 months)

Exceeded monthly sales targets by 15% through targeted outbound lead generation and prospect qualification. Analyzed sales pipelines and customer touchpoints to enhance user experience and boost conversion rates.

Lead Generation Qualifying Prospects Pipeline Analysis Conversion Rate Optimization