Anna Aleli

I’m an e-commerce and merchandising professional with 7+ years of experience in luxury jewelry retail, product management, inventory control, and Shopify operations. I focus on turning customer demand and product performance into accurate, conversion-ready online merchandising.

In my current role, I manage luxury jewelry inventory valued at over $1M, overseeing product availability, vendor fulfillment, and stock accuracy across multiple collections. I maintain and optimize online product listings by updating descriptions, specifications, pricing, inventory levels, and visual content to ensure an accurate customer shopping experience. I also analyze product performance using sales activity, customer purchasing behavior, and inventory movement to inform merchandising decisions.

I coordinate vendor orders and monitor product availability to support timely replenishment and minimize out-of-stock situations. For website merchandising and marketing, I photograph and edit product images using Photoshop, Canva, and AI-powered tools. I collaborate with the owner and sales teams to determine product assortment priorities and identify growth opportunities.

Before that, I worked as a Fashion Sales Associate, coordinating photoshoots and supporting styling and visual presentation for campaigns, lookbooks, and promotional photography. I also earned a Bachelor’s Degree in Fashion Design & Marketing from Moscow State University of Design & Technology, and I bring fluent English and Russian and native Georgian communication to customer-facing and cross-team collaboration.