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Ankur Srivastava

@ankursrivastava1

Programmatic advertising specialist delivering ROI-focused DSP campaigns and automation across Amazon DSP, DV360, and CM360.

India

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What I'm looking for

I’m looking to step into a Programmatic Manager role where I can drive data-driven performance, automate reporting and workflows, and lead cross-functional stakeholders—using DSP expertise (Amazon DSP, DV360, CM360) to improve ROI and client retention.

I’m a Programmatic Advertising Specialist with 6+ years of experience across Amazon DSP, DV360, and CM360, delivering end-to-end campaign management for Fortune 500 clients. I focus on measurable ROI through data-driven media strategies, cross-functional alignment, and repeatable workflows.

In my current role as a Programmatic Media Specialist (DSP SME) at Annalect India (Omnicom Media Group), I manage 10+ programmatic campaigns while consistently meeting pacing and performance KPIs. I’ve reduced campaign reporting turnaround time by 30% by standardising performance dashboards and QA templates, and I proposed workflow automation initiatives saving ~20 hours/month.

I also mentor 5+ junior analysts, bridging creative, media, and analytics teams to keep timelines on track. From audience segmentation and bid strategy analysis that improved CTR and ROAS, to leading quarterly business reviews with strategic recommendations—my goal is to turn insights into better outcomes, faster. Previously, in Ads Ops, I handled ad trafficking and booking workflows, managed post-launch optimisation, and ran end-to-end QA to ensure zero-error launches.

Experience

Work history, roles, and key accomplishments

Programmatic Media Specialist

Annalect India (Omnicom Media Group)

Sep 2024 - Jun 2026 (1 year 9 months)

Managed end-to-end delivery of 10+ programmatic campaigns across Amazon DSP and DV360 for Fortune 500 clients, meeting pacing and performance KPIs. Reduced reporting turnaround time by standardizing dashboards and QA templates, and automated manual campaign tasks.

Amazon DSP DV360 Performance KPIs Reports And Dashboards Workflow Automation Audience Segmentation Bid Strategy CTR ROAS Client Business Reviews Stakeholder Management Excel Slack

Ad Operations Associate - ACTS

Amazon

Jan 2022 - Sep 2024 (2 years 8 months)

Orchestrated ad trafficking and booking workflows using Salesforce, OMS, and Rodeo to support large-scale retail media campaigns. Led campaign QA from creative spec verification through impression delivery tracking and improved post-launch performance via bid adjustments and creative rotation.

Ad Trafficking Salesforce OMS Rodeo Bid Adjustments Creative Rotations RTB Header Bidding Ad Serving Discrepancy Troubleshooting

Digital Marketing Executive

Buland Dustak

Aug 2019 - Jan 2022 (2 years 5 months)

Managed multi-channel digital presence across Instagram, Facebook, and Twitter, including content creation, scheduling, and community engagement. Ran targeted paid campaigns on Facebook Ads and Google Ads, and led technical SEO plus website management using Google Analytics and Google Search Console.