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Anju Siju Mathew

@anjusijumathew

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Results-driven digital marketer with 7+ years driving SEO, PPC, CRO, and measurable growth.

India

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What I'm looking for

I’m looking for a growth-focused role where I can lead SEO, PPC, CRO, and analytics to improve traffic, conversions, and ROI. I thrive in data-driven teams that value testing, clear measurement, and continuous performance improvements.

I’m a results-driven Digital Marketer with 7+ years of experience across SEO, PPC, and performance marketing. I specialize in Technical SEO, Google Ads, Meta Ads, CRO, and analytics—helping teams translate strategy into measurable traffic, conversions, and ROI.

In my recent role at London City Trading, I led SEO, PPC, and social media strategies, increasing brand awareness by 35% and website traffic by 25%. I ran Google Ads and Meta Ads with an ROI focus, built reliable GA4 and GTM tracking, and used keyword research with SEMrush and Ahrefs to drive performance.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

London City Trading

Jan 2023 - Jan 2024 (1 year)

Led SEO, PPC, and social media strategies, increasing brand awareness by 35% and website traffic by 25%. Managed ROI-focused Google Ads and Meta Ads campaigns and implemented GA4/GTM tracking to optimize performance.

Technical SEO Google Ads Meta Ads Social Media Marketing Keyword Research GA4 GTM Conversion Rate Optimization (CRO)A B Testing Performance Analytics

Digital Marketer

Poorvika Mobiles

Jan 2021 - Jan 2023 (2 years)

Increased organic traffic by 40% through SEO strategies, technical audits, and site performance improvements. Improved conversion rate by 15% using CRO and A/B testing while managing high-budget PPC lead-generation campaigns and analyzing results in Google Analytics and Search Console.

SEO Site Performance Conversion Rate Optimization (CRO)A B Testing PPC Campaign Management Google Analytics Google Search Console Lead Generation

Digital Marketer

Tutormine

Jan 2016 - Jan 2019 (3 years)

Executed SEO and content strategies that increased engagement by 30% and improved reach by 25% through organic growth. Enhanced retention by 20% via email marketing campaigns and managed blog content and SEO-optimized pages.

SEO Content Strategy Organic Growth On Page Optimization Content Management Email Marketing Email Marketing Automation Retention Marketing