Anjana Narayan

Led a full-lifecycle service design audit and business process reengineering of program operations, mapping 32 process steps and 18 pain points across the participant journey. Shaped strategy across program design, service design, and brand, managing two flagship programs with combined budgets of 2 Crore+.

Co-founded a direct-to-consumer venture during COVID, leading marketing strategy, outreach, new product and business planning, and sales while overseeing brand identity and market positioning. Managed the end-to-end customer journey from product development to digital marketing and retail experience.

Advised a portfolio of global social sector clients and government agencies on 9+ complex projects across education, health, gender, climate, and disability sectors. Conducted mixed-methods research, including ethnographic studies and stakeholder interviews, to diagnose systemic pain points and intervention opportunities.

Managed the Upright Luggage roadmap (85% of company revenue), leading design and development of 13+ product lines through market research and competitive benchmarking. Shaped in-store retail experiences and e-commerce product presentation, translating design intent into customer-facing touchpoints.

MA Design Management from UAL, London College of Communications, London, UK, completed in 2022.

Bachelor of Design in Product Design from MIT Institute of Design, Pune, India, completed in 2017.