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Vrinda Gupta

@vrindagupta

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Brand designer & strategist who translates culture and research into strategy-led visual identities and design systems.

India

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What I'm looking for

I’m looking to lead research-informed brand and visual identity work—building cohesive design systems across channels, partnering with teams on positioning and storytelling, and growing through strategy ownership to ship identities that launch successfully.

I’m a Brand Designer & Strategist, working across research, brand strategy, and visual communication. I shape narrative-led UX and brand work by translating culture into insights—then designing purposeful identities rooted in experience. In my recent role, I shaped brand strategy for 20+ clients across FMCG, F&B, and service sectors, taking projects from stakeholder framing to final identity delivery.

I also bring experience design and positioning thinking into every system I build. I’ve run qualitative user and market research to uncover opportunities for brand positioning and communication, and I’ve designed strategy-led visual identity systems that hold across every brand channel—from physical packaging to digital spaces and content. I’m driven by cohesive design systems, client-ready pitch narratives, and outputs that progress from concept to public launch.

Experience

Work history, roles, and key accomplishments

Brand Designer & Strategist

StudioSorted

Shaped brand strategy for 20+ clients across FMCG, F&B, and service sectors, translating stakeholder framing into identity delivery. Drove projects from initial concept to final output, with more than half progressing to public launch.

Brand Strategy Stakeholder Management Packaging Design Content & Design Identity Delivery

Graphic Design Intern

LetsUpgrade

Produced creatives for 6+ courses and their collaterals across Meta ads and website platforms. Balanced speed with consistency, supporting engagement-driven outputs while maintaining coherence across rapid production cycles.

Graphic Design Creative Production Meta Ads Course Collateral Design Competitive Analysis

Designathon Design Intern

Tree Design

Worked across 4–5 client briefs, rapidly shifting problem frames and contexts to produce identity and communication outputs. Achieved runner-up recognition; collaterals progressed to print and production in a fast-paced studio workflow.

Communication Design Visual Storytelling Studio

Design Intern & Coordinator

Huesofhemind

Synthesised research into actionable insights for branding and packaging projects, supporting client-facing pitch narratives. Developed visual systems and brand identity directions to advance concepts into deliverable proposals.

Design Research Brand storytelling Packaging Design Pitch Development Art Direction

Experience Design Intern

BetterSelfToday

Examined user behaviour within sustainable consumption contexts through interviews and surveys. Practised experience design at the intersection of behaviour and commerce to inform storytelling and design direction.

Experience Design User Research Interview Survey Narrative Storytelling