At SwipeRx – Apotek Inofarma, I established the e-commerce function from the ground up, setting its strategy, operating model, systems, and team structure. I built a six-channel online business spanning telemedicine platforms, WhatsApp, and marketplaces.
I manage commercial performance across those channels and oversee fulfillment, from inventory allocation to dispatch and order reconciliation. I also developed an automated marketplace-to-ERP pipeline using VBA and ERPNext to reduce manual data entry and improve reporting.
At Guardian Indonesia, I oversaw application development and integrations across WMS, OMS, and Magento. I helped launch an on-site platform after clearing a backlog of issues, and the in-house solution achieved 65% cost savings versus vendor solutions.
At Radiant Group, I managed web development and digital marketing teams and helped grow website traffic by 114%, net revenue by 34.7%, and new users by 57% year over year. Earlier, at aCommerce, I managed digital marketing operations for eight brands and increased Kiehl's and Adidas traffic and revenue through campaigns and testing.
