Excel Torres

I’m a results-driven Campaign Manager and Ad Operations Specialist with 15+ years in digital advertising and ad operations. I manage global campaigns end-to-end across the UK, Europe, the Middle East, APAC, and the US.

I’m known for campaign execution, optimization, and performance analysis—ensuring accurate setup, trafficking, QA, launch, and delivery across multiple platforms. I troubleshoot delivery issues, monitor key metrics, and implement data-driven recommendations to improve outcomes.

I partner closely with Sales, Account Management, Product, Ad Operations, and Technical teams to deliver seamless execution and exceptional client service. I also support direct, programmatic, and Private Marketplace (PMP) campaigns, while building strong relationships with stakeholders throughout the campaign lifecycle.

I contribute beyond delivery by testing new platforms and tools, maintaining operational documentation to standardize processes, and mentoring new team members. I produce post-campaign reports with actionable insights to drive continuous improvement and better client results.