Diadimma Icalina

I am a dedicated Executive Virtual Assistant with over four years of solid experience in end-to-end Amazon PPC campaign management. My expertise includes strategizing, planning, implementing, executing, optimizing, monitoring, and reporting on campaigns. I have successfully collaborated with Store Managers and clients across various niches and ASINS, ensuring that each campaign aligns with the company's short and long-term goals.

My role as an Amazon PPC Manager at TCM Digital has allowed me to optimize campaigns and conduct thorough market research to enhance both front and back-end listings. I pride myself on my ability to communicate effectively with clients, guiding them to understand the dynamics of the market and the performance of their listings. Additionally, I have experience working in multiple marketplaces, including the US, Australia, Canada, UK, Germany, France, Italy, and Spain, which has enriched my understanding of diverse market trends.

As a proactive team player, I have also taken on the responsibility of screening and training incoming PPC specialists, contributing to team expansion and ensuring that our strategies are effectively implemented. My commitment to excellence and continuous improvement drives me to stay updated with the latest trends in eCommerce and PPC advertising.