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Aneta Zmelikova

@anetazmelikova

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Business development manager at NULTY BESPOKE who secured £700K in confirmed projects.

United Kingdom

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At NULTY BESPOKE, I secured over £700K in confirmed projects within my first six months by negotiating with clients, developing tailored proposals and delivering commercial pitches. I also built a £5M+ sales pipeline and redesigned visual concepts and product portfolio materials to strengthen brand differentiation.

At LASVIT, I negotiated over £5M in bespoke lighting and crystal art projects and coordinated 82 installations worldwide. Earlier, I led brand marketing for Fujifilm X Series and Instax in the Czech market, contributing to 40% annual sales growth and a 25% increase in brand awareness in 2018.

Experience

Work history, roles, and key accomplishments

Business Development Manager

Nulty Bespoke

Oct 2024 - Dec 2025 (1 year 2 months)

Secured over £700K in confirmed projects within the first six months by leading client negotiations and developing tailored sales proposals. Built a £5M+ sales pipeline and redesigned visual concepts and portfolio materials to strengthen brand differentiation.

Client Negotiation Sales Proposals Commercial Pitching Business Development Pipeline Management Competitor Research Brand Positioning Visual Design

Senior Sales Consultant

Lasvit

Jul 2019 - Dec 2023 (4 years 5 months)

Negotiated and secured over £5M in bespoke lighting and crystal art installation projects across the UK, EU, UAE, and Asia. Led end-to-end coordination of 82 bespoke artworks and managed client partnerships with leading international architecture and interior design practices.

Sales Negotiation Customer Relationship Management Project Coordination Cross Functional Collaboration Commercial Contracts Budget Management

Brand Marketing Manager

Fujifilm

Jun 2016 - Jun 2019 (3 years)

Developed and executed integrated brand campaigns collaborating with professional photographers and artists. Led marketing strategy for Fujifilm X Series and Instax products, driving a 40% annual sales increase and growing brand awareness by 25% in 2018.

Brand Marketing Campaign Management Market Insights Budget Management Cross functional Leadership Audience Targeting Performance Analysis

Art Project Manager

DSC Gallery

Jul 2011 - Dec 2015 (4 years 5 months)

Researched and curated artworks, developed acquisition proposals, and coordinated artist sourcing, exhibitions, public art commissions, and artwork installation.

Art Curation Exhibition Coordination Artist Scouting Project Management Art Advisory