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Andy HollandAH
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Andy Holland

@andyholland

I build concert and live-event marketing campaigns that grow ticket sales and audiences.

United States
Message

I've built and implemented advertising and promotional campaigns for concerts, comedy, variety events, and family theatrical productions across Oregon, Seattle, and national markets.

At Quincunx of Washington (the owner of an 18,000 seat amphitheater outside of Portland, OR) and Live Nation, I managed marketing for venues ranging from small clubs to arenas, with capacities of 500 to 50,000 and event budgets from $500 to $100,000. I oversaw media placement, public relations, promotions, sponsorships, media trades, nonprofit opportunities, and email strategies designed to increase advance sales and audience growth.

Previously at Mike Thrasher Presents, I developed campaigns for approximately 200 annual live concerts across Portland and Seattle. I also wrote and sent weekly Mailchimp campaigns and worked directly with artists' management, agents, media partners, record labels, and venues.

More recently, I've generated leads for a boutique recruiter focused on Native American gambling facilities. My background combines event promotion, paid media, grassroots outreach, relationship-building, and practical budget management.

Experience

Work history, roles, and key accomplishments

Live Nation logoLN

Marketing Manager

Mar 2013 - Jul 2020 (7 years 4 months)

Developed and implemented complete advertising and promotional marketing plans for concerts, comedy, and variety events throughout Oregon in venues ranging from small clubs to arenas. Managed multiple event budgets from $500 to $100,000 and oversaw all aspects of marketing including media placement, public relations, and promotional development.

MP

Marketing Manager

Mike Thrasher Presents

Nov 2011 - Mar 2013 (1 year 4 months)

• Develop and implement complete advertising and promotional marketing plans for approximately 200 annual live concerts throughout Portland, OR and Seattle, WA markets.

LN

Marketing Assistant

Oct 2006 - Aug 2009 (2 years 10 months)

Assisted in all aspects of marketing shows in the Seattle office.

Education

Degrees, certifications, and relevant coursework

University of Oregon logoUO

University of Oregon

Bachelor of Science, Journalism: Advertising

2000 - 2004

Bachelor of Science in Journalism with a focus on Advertising, and minors in Business and Political Science.

Tech stack

Software and tools used professionally

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