Andrés Villarreal

Direct a 10-engineer development team, setting technical direction and architectural standards while serving as the technical interface between engineering, product, and management. Led the split of a large WordPress installation into separate marketing and e-commerce sites without interrupting sales or renewal processes.

Mentored engineers and defined coding standards; drove adoption of rigorous testing and review practices across the team. Partnered with Product and DevOps to align delivery cycles, reducing cross-team friction.

Built and maintained the company's marketing and sales platforms on a custom WordPress + WooCommerce stack, using the Roots suite (Bedrock, Sage) for the development workflow. Constructed multiple custom cart flows extending WooCommerce well beyond default capabilities, with deep customization of WooCommerce Subscriptions.

Owned strategic planning and execution across DevOps, Digital Solutions, and Support — three engineering departments reporting into the role.

Managed development across UNIX-based infrastructure and WordPress/Genesis Framework platforms. Coordinated deployment, performance tuning, and reliability work; diagnosed production issues via server log analysis, SQL queries, and proprietary internal tooling.

Built and maintained digital marketing platforms on WordPress and Genesis Framework, working full-stack from infrastructure to UI. Built page-builder-based client sites (Elementor, Beaver Builder) and connected sites to external systems via Zapier automations.

Led development of premium WordPress themes and plugins as CTO, building fully WooCommerce-compatible themes. Built custom Easy Digital Downloads (EDD) integrations and a tool that detected available server resources and dynamically adjusted the demo-content installation process.

Delivered websites, management tools, training, and consultancy for a range of clients; built with the Roots suite and page builders (Elementor, Beaver Builder); built client integrations with Zapier and IFTTT; wrote and co-authored programming articles.

Owned development and marketing campaigns for Latin American distributorships of AVG, SpamTitan/WebTitan, Paragon, SketchUp, V-Ray, and others; built custom Easy Digital Downloads (EDD) integrations; handled hiring, developer training, and process standardization.

Graduated with a degree in Programming.

Graduated with degrees in Web Development, WordPress Development, and Web Design.

Certified in PHP Advanced Architecture.

Pursued a degree in Philosophy, incomplete.

Certified as JavaScript Advanced Developer.