Open to opportunities

Maria Laura Potaschnik

@marialaurapotaschnik

Message

I’m a WordPress-focused web developer and QA lead, delivering scalable sites and measurable performance.

Argentina

Message

What I'm looking for

I’m looking for a role where I can lead WordPress/web development, own tracking (Google Tag Manager/Analytics), and improve SEO and performance—while collaborating closely across QA and development and mentoring others.

I’m a results-focused web development professional with a track record of creating efficient, scalable WordPress websites. I lead design and development using HTML5, CSS3, JavaScript, and jQuery, and I ensure performance through advanced tracking and reporting with Google tools.

In my current Lead role at uTest, I mentor junior team members, standardize bug reporting methods, and strengthen communication between QA and development teams. I also conduct deep-dive SEO and web positioning audits using GoogleSearchConsole, and manage digital social network campaigns with detailed performance reporting.

Across consulting and support work, I provide WordPress maintenance and support for institutional websites and e-commerce portals using Adobe Experience Manager (AEM). I’ve supported high-conversion landing pages with integrated GoogleTagManager event tracking, performed technical debugging and backend code optimization, and contributed to projects across Magento, OpenCart, and Shopify.

Experience

Work history, roles, and key accomplishments

Current

QA Lead

Current

uTest

Mar 2022 - Present (4 years 4 months)

Mentored junior team members and standardized bug-reporting practices to improve communication between QA and development teams.

Bug Reporting QA Development Communication Mentoring Junior Team Members

Current

Creative Director/WordPress Expert

Current

LVSolutions

Jun 2016 - Present (10 years 1 month)

Led design and development of WordPress websites using HTML5, CSS3, JavaScript, and jQuery. Implemented tracking with Google Tag Manager and Google Analytics, and conducted SEO audits using Google Search Console.

WordPress HTML5 JavaScript jQuery Web Management Google Tag Manager Google Analytics Google Search Console Performance Optimization

Web Development Consultant

Brasa Agency

Jun 2022 - Sep 2024 (2 years 3 months)

Provided maintenance and support for WordPress-based institutional websites and e-commerce portals using Adobe Experience Manager (AEM). Developed high-conversion landing pages with Google Tag Manager event tracking and performed technical debugging and backend code optimization.

Adobe Experience Manager WordPress Landing Pages Google Tag Manager Event Tracking Technical Debugging

Software Support

Linets

Dec 2020 - Apr 2021 (4 months)

Supported major e-commerce projects on Magento, OpenCart, and Shopify. Managed tickets and requirements through Slack and Jira, and handled database updates, purchase orders, and cache maintenance.

Magento OpenCart Shopify Jira Slack Ticket Management Cache

Assistant Web Developer

UOSolutions

Apr 2019 - Oct 2019 (6 months)

Updated and maintained Nissan and Volkswagen web platforms using Adobe Experience Manager (AEM). Coordinated work using Jira and OpenVPN.

Adobe Experience Manager Jira OpenVPN

Web Developer

Valots.A

Jul 2018 - Nov 2018 (4 months)

Managed and optimized an institutional WordPress website, including code debugging and product loading. Implemented Google Analytics, Google Tag Manager, and Google Ads for digital campaign management.

WordPress Debugging Website Optimization Google Analytics Google Tag Manager Google Ads Digital Campaign Management

Junior Developer

Capgemini

Mar 2011 - Aug 2011 (5 months)

Managed system migrations from Cobol to Java Web.

COBOL Java System migration

Education

Degrees, certifications, and relevant coursework

VALOTS.A.

Web Developer, Web Development

2018 -

Completed web development work at VALOTS.A. from 07/2018 to 11/2018.

Universidad Maimónides

Licentiate in Multimedia, Multimedia

2016 -

Managed and optimized the institutional WordPress website, including code debugging and product loading. Implemented Google Analytics, Google Tag Manager, and Google Ads for digital campaign management.