At Meta, I led the move of Enterprise Products to AI-native pods, replacing memos with demos and creating an adoption playbook and cadence. The organization now ships and validates products measurably faster.
I led Databricks adoption and Genie conversational analytics, bringing data availability to under five minutes instead of daily or hourly batches and reducing time-to-data-product from 6+ weeks to under one. I also shipped an AI-assisted Third-Party Assessment workflow that cut manual compliance verification time by about 78% on applicable requests.
I stood up the Nest migration from zero and drove it to 68 of 185 enterprise apps launched, turning a stalled effort across 300 engineers into a governed pipeline. I also created a launch review adopted as the quality bar across nine team groups and a SOX launch gate for all 126 in-scope apps.
Before Meta, I ran a Google Ads SMB churn-prevention initiative that contributed $30M ARR, launched a 0-to-1 B2B marketing platform at Advantsy, and owned Reebok marketing strategy across three Eastern European countries. Earlier, I managed product go-to-market at VEON and Mobile TeleSystems, including a $160M advertising budget.
