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Andrew Spinner

@andrewspinner

Growth Director at LASCANA who delivered 10% YoY new-customer growth and built its BigQuery analytics and reporting foundation.

United States

Message

At LASCANA, I lead U.S. e-commerce growth and customer acquisition, directing approximately $5M in annual media investment. I delivered 10% YoY new-customer growth and increased performance marketing revenue 21% YoY while improving efficiency 16%.

I also lead the business intelligence function, architecting a data warehouse and automated pipelines that consolidate data in BigQuery. I built the Looker Studio reporting layer used for forecasting, investment allocation, and executive decision-making.

Previously, at DETRITUS, I increased qualified lead volume 62% YoY and improved LTV:CAC by approximately 40%. At LASCANA, I helped scale annual DTC revenue from approximately $18M to more than $40M through customer acquisition, experimentation, and full-funnel optimization.

Experience

Work history, roles, and key accomplishments

Current

Director of Growth

Current

LASCANA

Jun 2025 - Present (1 year 4 months)

Lead U.S. e-commerce growth and customer acquisition strategy, directing approximately $5M in annual media investment. Delivered 10% YoY new-customer growth and increased performance marketing revenue 21% YoY while improving efficiency 16%.

Google Ads Meta Ads Microsoft Ads MNTN CTV Affiliate Marketing BigQuery Looker Data Warehouse Data Pipelines Attribution Forecasting Cohort Analysis LTV Analysis Incremental Testing Team Leadership Agency Management

Director of Digital Marketing

DETRITUS

Jul 2022 - May 2025 (2 years 10 months)

Led customer acquisition and digital marketing strategy for a nationwide services business, managing $1.2M in annual media investment. Increased qualified lead volume 62% YoY and improved LTV:CAC by approximately 40%.

SEO WordPress Google Ads GA4 Looker BigQuery Attribution Forecasting Cohort Analysis CRO A B Testing Keyword Optimization Audience Refinement GEO Strategy

Senior Paid Ads Manager

LASCANA

Mar 2019 - Jul 2022 (3 years 4 months)

Helped scale annual DTC revenue from approximately $18M to more than $40M through multi-channel customer acquisition and full-funnel optimization. Developed performance marketing strategies across paid search, shopping, paid social, and display.

Paid Search Shopping Paid Social Display CRO A B Testing Google Ads Meta Ads ROAS optimization Landing Page Optimization Customer Analytics

Paid Search Manager

DAGMAR

Dec 2016 - Mar 2019 (2 years 3 months)

Built performance dashboards to define and track KPIs across client acquisition programs. Developed structured testing roadmaps spanning keyword strategy, match types, ad creative, and geographic segmentation.

Paid Search PPC SEO Analytics Dashboarding Keyword Strategy A B Testing