Open to opportunities

Andres Bayon

@andresbayon

Message

I lead automotive sales teams and commercial strategies that consistently achieve vehicle sales targets.

Spain

Message

What I'm looking for

I'm looking to lead commercial teams and sales strategy in automotive, financial services, or related sectors, driving measurable objectives, improving processes, and building strong customer and financial-partner relationships.

At BMW iMini in Navarra, I lead a team of five sales professionals, set objectives and action plans, and track new-vehicle sales KPIs. I coordinate dealership operations, improve sales processes, and help deliver a stronger customer experience.

Previously, I managed financing for BMW and Mini sales teams across Navarra, Guipúzcoa, and Bilbao, serving as the key link between financial institutions and dealerships to streamline approvals. My background also includes financial planning, pension and investment funds, and tailored protection solutions for healthcare professionals at Howden Iberia.

I've built long-term commercial relationships across automotive, insurance, financial services, and tobacco distribution, combining market analysis, sales visits, team leadership, and results-focused commercial strategy.

Experience

Work history, roles, and key accomplishments

Current

Director Comercial

Current

BMW iMini

Jan 2020 - Present (6 years 8 months)

Led a team of 5 salespeople, defining objectives, action plans, and KPI tracking for new vehicle sales. Designed and implemented commercial strategies to maintain sustained achievement of annual sales targets.

Sales Management Team Leadership KPI Tracking Commercial Strategy Process Optimization Customer Experience

Asesor Financiero

Concesionarios BMW y Mini

Jan 2016 - Dec 2020 (4 years 11 months)

Managed financing for the entire sales team across three provinces, streamlining approval times. Acted as the main liaison between financial entities and the dealership, ensuring smooth communication and incident-free processes.

Financial Advisory Financing Stakeholder Management Process Improvement

Asesor Financiero

Howden Iberia

Jan 2014 - Dec 2015 (1 year 11 months)

Advised doctors and pharmacists on financial planning, pension funds, and investment funds. Designed financial protection solutions tailored to each client's risk profile in the healthcare sector.

Financial Planning Pensions Funds Risk Assessment

Asesor Comercial

Mapfre Vida

Jan 2010 - Dec 2014 (4 years 11 months)

Managed a portfolio of investment and pension funds, expanding the client base through personalized advisory. Advised companies on designing social welfare systems, strengthening long-term commercial relationships.

Investment Companies Pensions Client Advisory Business Development

Asesor Comercial

Ipcan Tobacco

Jan 2009 - Dec 2012 (3 years 11 months)

Opened new points of sale and consolidated the existing portfolio through regular commercial visits to tobacconists. Boosted product commercialization and developed lasting commercial relationships in the region.

Sales Account Management Territory Management