Andres Acevedo

Defined the company's first market positioning and GTM thesis, growing the product from 0 to 5,000+ users across 50 countries in 3 months and building a 900+ company waitlist. Designed and launched the company's first partner program, leading ICP, pricing, and sales pipeline strategy.

Owned global GTM end-to-end for two 0-to-1 AI products across Latam and international markets, including ICP, positioning, messaging, pricing, launch, and distribution. Trained and enabled an 8-person sales team and contributed to $10M+ in ARR pipeline and 120+ qualified enterprise opportunities.

Built the product marketing and full-funnel GTM system from the ground up, leading a 5-person team and contributing to $6M in ARR pipeline and 1,800+ mid-market qualified opportunities. Reduced CAC by 23% through a partner-led motion with 13 HubSpot Elite partners and managed Meta and HubSpot partnerships.

Led a 10-person marketing team, scaling acquisition to 1.7M+ app downloads through paid media, content, influencers, and TV creative. Led the GTM launch of the company's first hardware product, a POS card reader, selling 2,000+ units in the first 3 months.

Repositioned the company for enterprise Voice AI, leading a full rebrand and launching Voice Biometrics and Speech Analytics with new messaging, GTM strategy, and sales enablement. Drove paid-media lead generation across telecom and financial services.

Led the national Garnier launch across TV, digital, creators, and e-commerce.

Led national launch campaign contributing to 12% sell-out growth.

Pursued a degree in Business Administration with a minor in Social Psychology.

Studied International Business and Strategic Marketing.

Earned the Meta Certified Business Strategy certification.

Completed the CXL B2B Growth certification.

Completed the CXL Product Marketing Mini Degree.